These responsibilities include deciding on the promotional material for his market segment and pricing. We have our marketing manager who ensure that the team is moving with an effective plan. Outcomes An effective team balances the conflicting demands of its sales and marketing environment to achieve a common approach, with each team member taking responsibility for achieving the targets for his market segment. These outcomes should be critically evaluated for best results. P3.1 Analyze the role of sales teams within marketing strategy.
That means what we want to check is easily checkable. Research limitations/implications – The model proposed in the research shows the impact of brand personality on key major relational consequences of this construct: trust, attachment, commitment, price and loyalty to the brand. Future research should study the influence of brand personality on other consequences such as brand strength, brand awareness, and preference, customer satisfaction, perceived quality, performance. Practical implications – The research demonstrates that brand personality affects the type and strength of the relationship that consumers maintain with brands. It is a useful tool for managers to direct or reinforce the lasting relationship they want to develop or maintain between their brands and the consumers they target.
Thus, it is important on the part of the marketers and business owners to understand the importance of customer satisfaction. The below given reasons will help you to understand why customer satisfaction is so important in a business: • It is a chief indicator of consumers’ intentions of repurchasing and loyalty: Customer satisfaction is the best means to know how likely a customer is willing to make another purchase in the future. You can ask your customer to rat their satisfaction
So marketing is important because it is the key to success in the business. Through marketing we may store data, gathered information and analyzed the information to know customer needs and wants, to analyzed customer behavior, to know what’s on the heart of their markets. Through marketing we may select the target market, positioning the product in efficient and effective process. Marketing predict the prospect customer, potential buyer, future trends. Through marketing
It is a methodology used to learn about customer needs and behaviors in order to improve stronger relationships with them. The more suitable way to consider about CRM is as a process that will help bring together lots of sections of customer information, sales, marketing efficiency, responsiveness and market trends. CRM benefits businesses to use technology and human resources to gain awareness into the behavior of customers and the value of them. By definition, it is a management philosophy that allows a company’s goal to be achieved through identifying and satisfying customer’s stated or unstated needs and wants (Alavi, 2013). It is thus, identified that customer relationship management has the potential in increasing future expected revenues for the company as well as to those prospective customers (Wang et.
Therefore, having CRM in SMEs is to enhance a good customer services. CRM is a tool to implement a marketing strategy to focus on the customer. According to Parvatiyar and Sheth (2001), CRM defined as a strategy and process of acquiring and retaining customer which can create superior value for the company. By create a good customer service, customer relationship management play an important role to maintain the relationship with the customers. In term of CRM, not all customers are the same.
The role as marketer is to bring the product or service toward customers, they need to have a knowledge regarding the value of individual in making decision of buying a product or service. As marketer they need to recognize what is value system so that their can understanding their customer value for buying decision. The value image of the companies based on the way their offering and promote their product brand to consumer that can bring the awareness of the product or service and obedience to our product or service. Based on point of view psychological, the value has relationship with attributes that occur in product, attributes effect the effect of consumer, and personal value is increase by
This is emphasized by Bateson(1992) who suggested that the customer’s experience during the delivery of a product/service is as important to customer satisfaction as is the benefit that the marketers. Grönroos (1983) in his paper on “interactive marketing” also stressed that “how” you perform a service is often as important as “what” you perform. Managing the “how” requires the setting of quality standards (Berry et al., 1985; 1988 ; Lovelock, 1988) and the measurement of performance against these standards. Mystery shopping is a technique which is frequently used by organizations to measure performance against pre-set quality
For instance, they must first look at the overall goals and business strategies, align or put their HR plans in perspective and then roll out the initiatives and activities. The outcome or result of doing this would be the ability to attract and retain qualified or competent employees who are self-motivated to perform and deliver the results. In fact, having the right employees who are motivated can ensure greater profitability, high product or service quality, cost efficiency, low employee turnover and the higher credibility or better image of the firm. According to Manning,K & Worland,D (2005) the overall themes of Strategic Human Resource Management (SHRM) are the integration of all HRM functions, adherence to broad organisational goals and responsiveness to the external environment. • Performance-based work culture that is objective and transparent backed by compensation tied to employee performance can be a powerful tool for building competitive advantage for a firm, and above all people, the onus of ensuring this lie with the HR managers and leaders.
Organisations armed with the right information about customer satisfaction can use it to better target services to their customers’ needs or better manage customer expectation by improving the way program benefits are communicated. This information also allows organisations to improve those aspects of service delivery which are most important to customers , focusing time and resources more effectively. It is important to note that the measurement of customer satisfaction is not the same as measuring overall service quality but one distinct part of an integrated framework for analysing service quality and efficacy. A broader quality improvement framework would likely include methods and processes to measure unmet service demand, customer outcomes, evaluation of external programs impacting on customers and support for continuous quality improvement . While customer satisfaction measurement at its most basic level generally involves some form of survey to elicit this information about customer satisfaction, this is only one part of an ongoing service improvement cycle.