Online Shopping Research

Identify factor affect customer online shopping behavior

1.0 Introduction

Consumer satisfaction is critically important for the success of a Web based online store. This chapter provides an overview of the consumer purchasing behaviour on online shopping. In this study, I propose the key factor affect consumer in online shopping. My analysis identifies issues related to channel traits, Web store traits, and consumer traits as factors that may help influence consumer behaviour. In this chapter will describe the background of research, problem statement, research questions, research objectives, and the justification of the study. Besides that, the scope and organization of study also will be well described in this chapter. Finally, the definition

The process of a people buying a product is same with traditional shopping behaviour. The typical online shopping process which is potential customer recognize a need for some merchandise or service, they go to the Internet and search for need-related information. However, rather than searching actively, at times potential consumers are attracted by information about products or services associated with the felt need. They then evaluate alternatives and choose the one that best fits their criteria for meeting the felt need. Finally, a transaction is conducted and post-sales services provided. The psychological state in terms of making purchases on the internet is referred by online shopping attitude. (Na Li, 2002)

1.2 Problem Statements

At any given time, there are millions of people online and each of them is a potential customer for a company providing online sales. Due to the rapid development of the technologies surrounding the Internet, a company that is interested in selling products from its web site will continue to search for an edge in the fierce competition. Since there are so many people consumers, it is of the out most importance to be able to understand what the consumer wants and needs.

The importance of analyzing and identifying factors that influence the consumer when he or she decides to purchase on the Internet is vital. Since the Internet is a new medium for there

Chapter 1 gives an overview of the chapter. It also includes background of research, problem statement, research questions, research objectives, justification of study, scope of study, organization of study and the overall summary. Chapter 2 presents the literature review which elaborates about the studies of factor that affect consumer online shopping behavior. Chapter 3 includes the research methodology, research framework, hypothesis development, data collection methods, sources of data, sampling method, sampling sizes, questionnaire development, data analysis and measurements, summary of data analysis method for hypothesis testing and the summary of overall chapter. Chapter Four will be the results and analysis of survey using a few tests. Lastly will be the reports for Chapter Five, consist of summary of results, recommendations, and identifications of limitations of studies for future