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Customer Loyalty Essay

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In marketing practice, customer loyalty is defined as the continuity of customer buying behavior.It refers to the customer to the products or services of dependence and recognition, adhere to long-term purchase of a high degree of trust in thought and emotion and the use of the product or service performance and loyalty degree, is the comprehensive evaluation of enterprise products shown in the long-term competitive advantage of the customers.

And loyalty as a quantitative indicator, it reflects the customer to repeat the purchase of products and services to the extent. Satisfaction means that the consumer 's actual performance of the product is slightly better than expected

In order to explore the relationship between satisfaction and loyalty. …show more content…

Attitude loyalty and behavioral loyalty determines the degree of loyalty of …show more content…

In some cases, consumers and the company have completely opposing stand such as political standpoint or biological position, under this kind of situation the high satisfaction will not affect the consumer 's loyalty to the company. For example, in the cosmetics or make-up brand, there are some brands support the "Tibetan independence" with their ignorance, or published an insult to China, once the Chinese consumers know this situation, even if they have a high degree of satisfaction with the brand 's products, because of the political position is opposite so that consumers loyalty will suddenly disappear. There are some cases that are good for the consumer, assume that you are a traveller to Macau, when you are facing all the casino hotels is very difficult to make a preference choice, because each of the satisfaction is high and almost equal. In this case, you can make the most sensible, and suitable judgment for your own, because you have no loyalty to any hotel, they are all the same for you. At this moment, loyalty does not affect the consumption of

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