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Reflective Essay: Why Do We Buy?

741 Words3 Pages

Why do we buy? What we want to buy? When and where we should go to buy? Are we buying same brand more than once or we are going to the same place again to eat? Is anyone I our social circle goes to the same place or any other place? Is our decision is affected by that? Seeking answers of these questions the multinational national corporations are spending in billions every year. They are creating bunches of adverts, giving different types of offers so that consumer buy their product again and again. For fulfilment of the assignment of my course I also went to a grocery store to film a video, observing the consumer while he/she buy. I randomly asked to visitor who came to Willy’s for shopping to film them while they shop. I face negative response 17 times then this humble lady came she instantly agreed and we start. After filming I asked some questions regarding her …show more content…

It also exemplify in the video when she has no intentions to buy chicken but when she saw that there is a discount on that she turns back and go to buy the chicken. Meanwhile we observed that when she purchasing the Musli she think for a while. When I asked about that she replied she wanted to try new one, she choose that because it mentioned more fruits. Here is the starting of the learning theory this can be resulted either positive reinforcement or negative reinforcement of behavioural learning.
To conclude I can say that when a consumers are going to buy a product from the market, there are different influencing factors which influence their buying decision. These can be their family, surroundings, beliefs, learning and many others. The marketers know very well how use these influencing factors for increasing their sales, as they are investing in the studying the consumer buying behaviour so that they can know more about the need of the

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