Factors Affecting Consumer Behaviour

Ahmed, M., & Ahmad, S. (2014). Transformation of smart phone to super phone: A future oriented gadget. Pranjana: The Journal Of Management Awareness, 17(2), 1-20. doi:10.5958/0974-0945.2014.00001.6 The article discussed how smartphones are more than just the regular cellphones. That because of the services or capabilities that it provides, it must be something to be treated as “more than powerful”. Ahmed and Ahmad (2016) discuss that “A Smartphone can be explained in terms of more powerful CPU, more powerful RAM, plenty of storage space, superior connectivity options and larger screen than a regular cell phone.” However, despite of the said fact, the authors didn’t deny the imperfectness of smartphones.

For question 2 Blackberry has a history of working with professionals providing them phones of their choices. BlackBerry is well aware of the fact that the business class will be the potential buyers of the phone so why not focus only on selective promotion rather then being distracted in different directions. When you know your buyers then why not focus on them and look for the prospective profits that can be earned from the selective sector. Question 3 Blackberry is going to market and advertise it's phone to the 'Power professionals' through digital media and social schemes. It's ads will be found where ever the business professionals go to search for information gathering.

The exposure of smartphones predominates the reasons for the incredible development speed of Instagram. Mobile devices should and must be the main stream for the future direction of social network. With the challenge of the fact that Instagram active users are dramatically increased, Kevin Systrom should improve the usability of his application and give customers better user experience because it is not only a photo manipulation tool, but also a mobile social communication media. For example, sometimes it took a few seconds to change a filter, learning how to reduce the transition period of filters may be an element that Systrom can take into

This research objectives seeks to identify the variables involved in shaping image asocial between smartphones and millennial. It is not just image association is the factor motivating the urge to own a smartphone but it is also a fundamental reason as to why certain individual is against the addiction of smartphone itself, claiming that it has increased detrimental impacts of smartphone over usage in the world today. Therefore, it is vital to study whether there is image association between both the elements. Assumption was made that smartphone brands does contribute to the image association between smartphone and millennial. The research examined theoretical explanation for brands image and image association.

3.1.2 The first psychological factor is motivation. Motivation can be defined as a need that is sufficiently pressing to direct the person to seek satisfaction of the need. What usually works on motivation is Maslow’s ‘hierarchy of needs’. For example, what usually triggers one’s motivation to buy an Apple product is Self-fulfilment. If a person really wants to buy an Apple phone product but the price is very expensive, this will become one of the needs that turns a on a motivation which influence the person to purchase the Apple brand hand phone.

Apart from some very common apps such as email and popular social networking applications, different users pose different attitude towards smartphone apps based on their personal interest, likes and dislikes and other reasons. Maghnati and Ling (2013) conducted a relationship analysis between being aesthetic, CROI (customer return on investment), playfulness and service excellence of mobile apps on usage attitude. The research results concluded that playfulness and CROI have a significant impact on the usage attitude of mobile app users while the other two variables aesthetic and

Furthermore, it is Verizon’s strength, to have a unique business model, with expectational Verizon fios data connection allowing for their company 's success. The company’s margins are quality due to their service, Verizon fios. However, the company also has weaknesses. One of the weaknesses include premium prices, because other companies, such as T mobile and AT&T, are very quick to catch up on services. Another weakness is that Verizon is still promoting their wireless usage outside of the United States.

Next is the price of its product and services. Due to high demand for internet users to maximize the data plan, Maxis introduces additional top up for mobile data to surf the internet if the existing data is used up. Besides, customers could share their data with registered family numbers. It is the different package of product that Maxis offer to their customers. In the mean time, the company could boost customer usage and promoting their services by price penetration strategy since there were high accessed of internet network coverage widespread in Malaysia.

In this competitive modern business era, all kinds of industries need struggle harsh to stay ahead of their leading rivals. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick. Nowadays, mobile apps become the latest business trend that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly with several other benefits. In order to gain benefits from mobile app such as build a relationship and loyalty with customers, enhance brand awareness, visibility, accessibility as well as increase sales, strengthen brand, and many more, most of the industries have started developing mobile app to strengthen their core business activities and increase growth. Based on RED HAT Mobile Maturity Survey, shows that 90% of organizations had increased their investments in mobile app in 2016.

Communication means a lot to the relationships, basically, chatting is the easiest and the most fundamental way for constructing the communication. However, after smartphones accompanied with cellular has been deeply promoted which also brings a revolution to the media world in the same time (Wang 2011), there comes up a common social idea that smartphones are now destroying our relationships by obstructing the important conversations among people. Can it be true? In this essay, we will discuss whether the argumentative idea about smartphones is true or not by analyzing the two sides of the idea itself. Namely, starting with entering into analyzing what smartphones have truly brought us, then focusing on the effects on particular population