Factors Affecting Consumer Behaviour In Online Shopping
Abstract:
Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers. Most of the people who use the internet to purchase goods online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in Chennai. The purpose of this study is to review the factors felt reservation of consumers in online shopping. The main objective of this research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 100 questionnaires were distributed among the students of
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He states that strategy is about increasing the probability and frequency of buyer Behaviour. Requirements for succeeding in doing this are to know the customer and understand the consumer’s needs and wants. Impulse buying increases when there are offering for sale or promotion of the product is being done. When announced in product online is proposed to the persons respond to advertising by purchasing more and more products as well as for direct marketing of massage. (Nina koski, 2004).
Smith and Rupp (2003) have examined and identify the factors in their work that affects the Behaviour of consumers. These issues have been identified as for the marketing effort, socio-cultural influence, emotional factor, the psychological factors and privacy factors, to the experience, the purchase and post -purchase decisions. They also show that consumers are affected by various psychological factors, such as perception, motivation, personality, attitudes and emotions.
Data Analysis & Findings:
Table 1 Shows that Online Consumers Response regarding Gender
Category Frequency Percentage
Male 72 72%
Female 28 28%
Total 100 100
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This chart 7 illustrate that overall respondents have positive attitude towards website language which is convenience for online buyers to shop online their products easily. About 56% of the respondents have agreed with this expression and 21% are neutral in this regard and 23% of the respondents weren’t agreed with this
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