Factors Affecting Customer Loyalty In The Restaurant Industry
Rahnama (2012) conducted a study entitled “Evaluation of Factors Affecting Customer Loyalty in the Restaurant Industry.” It was concluded that food quality is the most important factor affecting customer satisfaction and loyalty; it is recommended that the restaurant management take into particular consideration the taste, appearance, and presentation of food, food healthiness, and also try to increase food diversity in order to cover various tastes of different customers. As for the restaurant environment, it is recommended that the restaurant chain provide an attractive environment through the use of interesting design, appropriate colors, and even by proper layout of tables and chairs. It is recommended that the restaurant managers pay particular attention to the quietude of the restaurant environment and contribute to satisfaction and loyalty of customers by creating a peaceful and agreeable space. Regarding service quality, it is recommended that the restaurant managers provide the necessary training on treating customers for staff and branch managers. Furthermore, it is recommended to implement appropriate measures to minimize the time used for serving food and paying bills. Also, regarding perceived price, it is recommended that the chain restaurant use techniques like reverse engineering and elimination of extra costs to prevent increase of price. Furthermore, they can investigate prices of rival restaurants and take them into account in their pricing strategies.
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808 Words | 4 PagesManaging a restaurant business with good marketing is still dream to so many entrepreneur. Unfortunately, the restaurant’s business comes with its equitable share of troubles and it ends up facing numerous challenges. In financial way, restaurants will not be able to get satisfying or instant financial gain after the opening. Organized restaurant bosses can also suffer from monetary problems, especially during economy downturn where they have fewer consumers.
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1453 Words | 6 Pagesthey offer a delivery service to support the sale of pizzas Price In order to achieve profit in the market Burger King would have devised a strategy which decreases costs of which Burger King has two pricing strategies : Market -oriented pricing strategy which involves the setting of prices to market conditions whilst competing with other competitors and keeping up with the supply and demand rates Bundle pricing strategy which allows consumers to buy large quantities of goods at bundle make it easily affordable for consumers instead of buying items separately Promotion To become successful in their field of work Burger King came up with a list of tactics to promote their
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Literature Review Of Customer Satisfaction In Restaurant Industry
1284 Words | 6 Pages1. Student details: 1.1 Name: Vaghela Deepikaben Maganbhai 1.2 Student ID:1525258 2. The programme of research 2.1 Title: To evaluate customer satisfaction in restaurant industry in India. 2.2 Research Objectives: • To explore the relationship exist among these factors, employee performance, food quality, price, physical environment and customer satisfaction with the help of literature review.
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