Factors Influencing Fashion Behaviour

“Factors affecting Fashion Following Behaviour Among Different Socio Economic Groups”.

Chapter I

1.1INTRODUCTION:

Fashion plays a very important role in everyday life, every society adopts different fashions. Fashion today is so much more than the fascination you see on television and magazines.

Defining trends nowadays is not an easy task. Fashion following behaviour are in essence very complex mechanisms that mirror changes in the economic and political landscapes.It is a value-added industry that is continuously facilitated and upgraded in order to bring value to Pakistan’s economy. And we intend to do just that.(Wardha, 2014). People prefer the diversity and they wants to change the looks and an outfit.People wants to look smart and up

There is little systematic investigation of fashion in different socio-economic group. Since the early 1980’s the publisher (sletten, daneshwary, 2009) addressed the effect of socio-economic group in fashion industry Referring to these processes, together with the beliefs already held by the Consumers, it appears that there is a high degree of consensus on the potential impact. This study provides a ethnocentric consumers, who prefer the clothes which is made by other country.There therefore likely that the post group - 21 used as a sample for this studyWell-developed deductive perceptual sets and that these perceptions are based onKnowledge, experience and influence of reference groups in theirDevelopment.. It describes the transformation as deductiveSystem down to adopt the fashion collection formed over a period of time and thatthese fasionable clothes are hard to

For the prospect result and information, a quantitative research methodology was chosen for this study because qualitative research is more flexible and interpretation of results may vary. The qualitative study does not focus on numbers, but on observations and the content of the interview (Zikmund, 2000). The purpose of quantitative research is to determine the quantity or extent of some phenomenon in the form of numbers. Compare to quantitative research, qualitative research is more flexible, discuss that qualitative research aims at generating theory rather than verifying a scale of a theory. The reason of choosing quantitative data was the study aims at realizing the effect of consumer perception regarding fashion. The authors need to understand consumers’ purchasing decision process regarding the fashion.

RESEACH DESIGN:

The research approach selected by researchers is quantitative approach. The purpose of this research is descriptive. The method of research that will be used by research is cause and effect and the technique of data collection will be questionnaire.

3.4(1) POPULATION AND