To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.
We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes. In marketing, customer relation is very important, since customers play the main role in achieving ones
Also, the internal structure of Alibaba viz its division in 1688.com, Taobao.com, Tmall.com,Aliexpress.com etc help in efficient operations, as well as cost reduction since this, helps them to serve specific segments of customers. Alibaba – Going Global In order for its sustained growth, Alibaba is increasing its reach of operations. It is expanding into Asia Pacific region, Americas, and Europe. The customers of these regions have different demands. Hence Alibaba has taken following steps to help its global growth: a.
Nowadays everyone seems to be talking about the global market. Bilateral and the regional trade and investment patterns has been continuing dominating the global. The center of gravity of global competition is currently shifting to the East, with China and India getting on the top of the list while Russia and Brazil, the other two BRIC countries, are not being left far behind too. Mostly companies have their own reasons to consider going global such as to increase their growth, efficiency, and knowledge. They also go global in order to meet customer needs and to become more competitive.
M&S can also increase sales and revenue, as M&S has access to a new market, and sells goods and services to a bigger market. In addition, many customers are willing to purchase at M&S that has prestige, and other businesses are likely to partner with M&S that has expand business globally (Pendleton, n.d.). Thus, prestige can be gained when doing business in emerging markets. One of the advantage of emerging markets is establishing brand and
The effects of globalization in a global community Ferbryan Cliff Pelleng (016201400060) Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, education and on human physical well-being in societies and communities around the world Community itself is a group of people who share not just living space but also ideas, belief, goods, and solutions to a common global issue. But in a wider perspective, a global community consist of the people or nations of the world, considered as being closely connected by modern telecommunications and as being economically, socially, and politically interdependent. How a Globalization creates a community of a global citizens? And what’s is the effects of Globalization on our local community?
Globalization is most importantly the increase of interactions between different people, states, and countries. Therefore, it has greatly increased rapid and authentic communication between different international organizations and countries. Because of this it has allowed for much more efficient international cooperation (Denton). With nations cooperating it leads to many different groups of people to start in the pursuit to accomplish one common interest or goal. The ability for countries to cooperate could lead to new jobs, workplaces, culture, more money and ideas (Denton).
The company aimed also to benefiting from economies of scale. The cohesion between the structure of the company and the strategy applied is very crucial. The structure aligns the company with the strategy it wishes to implement, and along with the companies control systems and culture, will utilize the value-chain capabilities and competencies, and facilitate increased profitability, competitiveness and superior return on investment (Henderson, 1993). Procter and Gamble identified the rapid increase in globalization and changed their business strategy and the company’s structure in order to increase their exposure in many countries. This was to help it benefit from economies of scale and to remain competitive internationally.
Globalization is a process of linking the world through many aspects, from the economic to the culture, the political. in different nations. This process uses to describe the changes in society and in the world economy, by creating a linkage and increasing exchange between individuals, organizations or nations in cultural perspective, economics on global scale (Globalization 101, n.d.). A process of creating many opportunities but also causes many challenges for all the nations in the world, particularly for developing countries. There are so many advantages that globalization brings to developing countries like free trade, technology transfer and reducing unemployment.
It all boils down to the quality of work and amount of employee engagement a supervisors wants in their organization. In order to have a successful business and an abundance amount of support from employees, supervisors need to know the effective methods of employee recognition. In order to know how to effectively give out employee recognition, the importance of the matter should be completely understood by any supervisor. Employee recognition could be seen as a motivation factor. When an employee is given proper recognition, they are motivated to get the current tasks done, as well as future projects.