Factors Affecting International Marketing

INTRODUCTION
Marketing management is a very important aspect as far as management is concerned. Every organisation must have an effective management team in it; this team is the actual essence of the success of the entire organisation. Like any other departments marketing department is also of great importance. Marketing is a major factor that increases the sales and credibility of the organization. It is through proper marketing techniques and tactics that the customers come to know about the organization and as well as the products. Marketing is a wide process through which the firm introduces its products to the outside world. Marketing as a subject is also to be studied. These days’ companies choose their marketing employees with high qualification.

Marketing should be done within the boundary of a country and also outside the country depending on the reach of the product. Therefore to reach the international customers it is necessary to have an international marketing. To keep a firm functionally productive international marketing is important. International marketing is a part of market expansion plan. International marketing had several advantages which helped the firm in various ways. The firms started receiving several benefits out of its international marketing. The effect of globalization has helped the various organizations to expand them to the larger world outside. Through globalization various products were able to reach a larger market. It also helped in global credit facilities, new forms of financial instruments, international connections, market expansion and much more. There are mainly four factors affecting the international marketing they

As the markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization and many more changes happen. The firm must be strong enough to withstand these changes and compete with the other companies in a global market. Therefore expansion into the global market is a dream come true of every organization but their existence in the global market is still a question. It is not necessary that all firms will survive in the global market. Unlike the local market global market is a wide network where all companies are king khans. Companies which previously focused on protected domestic markets are entering into markets in other countries, creating new sources of competition, often targeted to price-sensitive market segments. In the initial stage of entry they may not perform great but it must be stable to meet any situation that can