Essay On Factors Influencing Job Satisfaction

BMG304HKB-Project Research Proposal

Factors Influencing job satisfaction in Frontline staff of banking Industry

By

Yiu Chi Man Harret

Plymouth University

Student Number of Plymouth: 10591757

Student Number of HKU SPACE: 10558938

Abstract:

In present, Employee Satisfaction and Employee Attitude are very important for organizations’ success and survival. There is no doubt a satisfied happy and hardworking employee is the biggest asset of any organization. Therefore, the frontline staffs of any bank are responsible to a large extent for its productivity and profitability. Job satisfaction is a terminology used to describe whether employees are happy or not. The employees who express high satisfaction in their jobs are likely to be more

Their job satisfaction is related to the profitability of a bank, the turnover rate and the quality of services.

Research Aim and Objectives

The aim of this study is to find out the factors that affect the job satisfaction in banking industry of frontline staffs.

1. To measure the existing level of staff satisfaction.

2. To find out that why there are high turnover rates in frontline staffs of banking industry? What factors cause this phenomenon?

3. To Examine the relationship between select factors and overall job satisfaction of employees working in the banks in Hong Kong.

4. To provide general suggestions to the management of the banks in order to increase the job satisfaction of the frontline staffs.

Significant of the Project

This study examines the factors affecting the job satisfaction in banking industry of frontline staffs and understand that how satisfied are people in their job?

Study results will provide the evidences to the management of the banks that how they can satisfy their employees that in turns increase their satisfaction in jobs, performance quality and hence their commitment to the

Quantitative research is ‘Explaining phenomena by collecting numerical data that are analyzed using mathematically based methods (in particular statistics).’ (Aliaga and Gunderson, 2002).

Target Population

The target population is the frontline staffs of different banks in Hong Kong.

The researcher decided to

Sampling Method

Data Collection

Primary data sources will be collected by 1-5 Likert scale online questionnaires. And the secondary data sources will collect from books and internet.

The population of the study includes employees working in six banks.

Data Analysis

Reliability and Validity

Ethical Consideration

Limitation

Sample may not represent the true population

Satisfaction level to various factors may differ from person to person

Study may be obsolete because of changing environment and needs

Employees may not will to co-operate