In meeting this demand, Lululemon chooses to use reusable bags as their packaging and uses organic cotton and other eco-friendly fabrics in reducing the carbon footprint left by clothes as much as possible. In addition, consumers from this target market require well-designed, flattering clothing that can be worn for multiple functions, whether it’s in the yoga studio, gym, or while running errands. Furthermore, research has identified enclothed cognition, a term “used to describe the way our clothing influences our psychological prowesses” (Adam & Galinsky, 2012) to be an active force behind consumer behaviour. Buyers from this target market want quality clothing that will positively affect their workout motivation and in improving their overall performance. Not only are these consumers buying clothes but they are also buying into a healthier lifestyle that these products promise to
This will create competition among the suppliers. Hence it gives an added advantage to Lululemon and they now can find a supplier who is willing to sell them at the least price. *Bargaining price of customers: As stated in the case article, that synthetic factors are now easily available among other companies. This will create more choice for the customers as now they will tend to buy from a store which is selling at a cheaper price. This can be easily searched via Internet *Threat of substitutes: Web internet is a threat to Lululemon as their potential customers can look up the price of other yoga clothing brand and prefer them over Lululemon.
Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach. Many of the same clothes offered by Nordstrom can be purchased elsewhere for less money. However, Nordstrom knows that you can’t get the same level of customer service anywhere else, and people are willing to pay more
They know exactly where the body would require to make movements or stretches and customize the suit accordingly. This results in a much more comfortable piece. *The Customer can select their fabric and insert their measurements. If we choose bespoke tailoring, it consumes less time with more customer
Brands carefully contrived their products to a specific target (men, women, middle class, upper class), and would create their ads accordingly. Instead of long texts, ads now had less writing, containing just enough information about the product and its benefits. Ads would not only insist on the outstanding quality of the product, but would also outline its necessity and its desirability.
An excellent way that will contribute to the economy is to produce many more sustainable products that will upsell in the modern market. The sustainable products in the fashion and design industry will allow consumer to up cycle the garments when they decide, recycle and make into something completely new or reuse the product, for example an old towel can be made into dishcloths, rags or dog blankets. Now would this be a much better use of resources and
Choose the best Dressmaker Dummy for Your Needs Is sewing a regular activity for you? If yes, not matter whether you sew for yourself or for others, you can make this activity easier and more enjoyable with the help of a dressmaker dummy. It helps you to get a perfect fit and when you finish the garment, all you have to do is stand back and admire your creation. But there are various models to choose from, so how do you know that a dressmaker dummy is the right one for you? Just read further and you’ll learn some of the basic things that will help you choose the best dressmaker dummy to use.
The design is more to the blocking and striking colours compare to the past that just have sold the plain and bored colours. So,from this we can see that the technology can made our clothes more variation and also will made the people who is wearing the cloth more beautiful and elegant. With the technology also, we can make the variation type of cloth. With the increase number of buyer,the industry of fabrics’
CURRICULAR LEARNING OUTCOME/S AND ASSESSMENT DESCRIPTION In this unit learners will be acquainted with an assortment of hairdressing abilities. It will give the basic learning of hair and skin and various useful hairdressing exercises. The unit covers the outcome of the basic message techniques, and the method technique for shampooing and condition of hair. The unit will also empower learners to build up the skills of blow-drying, styling plaits, setting rollers and fundamental up styles through finger drying and scrunch dry. Furthermore, the learners will be familiar with the hair and scalp structure, ethnic hair, hair thicknesses, thickness, life development cycle, hair development designs, non-irresistible diseases and conditions of the
As the demand of consumers rise, more and more products are produced to suit the needs and wants of the people. Increased competition results in reduced prices therefore enabling consumers to buy more goods and services. Information Technology Information Technology (IT) is changing every aspect of how people live