Nowadays there is a growing competition between physical stores and online e-commerce stores. The researchers tried to determine if the consumers’ behavior is different for the online shopping and what are the main reasons for their purchases in the Internet. For example, Monsuwe, Dellaert and Ruyter (2004) introduced the technology acceptance model to explain the reason for online shopping. They proposed a theory and explained that there must be a reason why the customers prefer online shopping to traditional one. They assume that that reason belongs to one of the two main groups: functionality or emotionality.
Indeed, the goal is to be visible on the internet. Nowadays, we use the internet as soon as we do research. Being visible on the internet increase the probability of gaining market share, therefore it should be a major challenge for companies. For example, by buying keywords on Google, the company can appear in the first search results and position itself as a leader. The use of social networks helps to show the areas of expertise of the company, to create and retain a community as well as to communicate on the new products and services.
The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores. Further, some stores sell their products online, but the customers have to visit a store to pick such product; blurring the distinction between the two forms of shopping (Hortaçsu, 2015). This work highlights the rise of online shopping, and how it has impacted the retail industry. Online-Shopping Online retailing is one of the emerging trends in the industry; many retailers are trying to adapt. The main reason for this development has been the easy access to the internet, and the fact that most people use smartphones; the latter being the most significant factor.
Introduction Nowadays, social media act an important role in marketing, it allows people share informations and express ideas throughout the internet, it changes the way of communication between companies and consumers. Companies are focusing more on the social media marketing and concern about the interaction with the consumers. People are more likely to see the world through the social media, they spend more and more time interacting with social media and this phenomenal changes the consumer behaviour. Consumer’s purchasing decision is no longer only affected by the traditional advertising such as TV commercials or magazines, but the digital advertising - the social media. Consumers are more likely to be influenced by the social environment around them, be active on social platform and willing to trust the “word of mouth” among the social media.
LITERATURE REVIEW – Over the past 40 years we have experienced a drastic change in how business is conducted and how people respond to it. Introduction of internet, e-commerce and social media technology has a tremendous impact on how business operates now and how it will operate in the near future. As time passes, different businesses have learnt to use new technologies such as Pinterest, Facebook, LinkedIn, Twitter and Instagram. Social media marketing has become one of the most loved medium for the youths today, so every business owner wants to know how social media can generate value for their business. Looking into the history of social media as a marketing tool, • The dot.com bubble of 1995-2002 was a critical event that allowed the internet to become a viable marketing tool.
In this report I have conducted an online questionnaire regarding the issues faced by customers while shopping online. Introduction: Online shopping is basically the buying of goods and/or services over the internet. Online shopping began from 1994 by the Internet Shopping Network. Soon after that, in 1995, Amazon.com and eBay.com launched their online shopping sites. Since then, the online shopping industry has been blooming because of large amount of online customers.
The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999). There are two types of shoppers, online and offline shoppers. According to Journal of retailing published (Jayshankar, Kristey, Michael and Nadia, 2010) have used different attributes to differentiate between these shoppers. Following are the attributes shopping motivation, attitude towards shopping, shopping frequency, store loyalty and etc.
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
The general purpose of this research is to examine the factors, consumers find helpful on online shopping, how online shopping satisfy their needs and how consumers do research for products online. Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (Kuester, 2012) Furthermore, online shopping means finding online retailers who offer products which consumers cannot find easily neither in their area nor in their country. After finding the product they would like to buy, they can also compare it with others to be more satisfied with