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How Does Online Shopping Affect Consumer Behavior

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The research done by Anders Hasslinger, Selma Hodzic and Claudio Opazo (2011) at Kristianstad University talks about the different factors impacting the buying behavior of customers in E-commerce. The key factors affecting the consumer behaviour are Price, Trust and Convenience. The main factor considered is that the price of a product is relatively low in online store than that in a physical store. . Trust is clearly required since the customer share his/her personal and monetary information while making a purchase online. These sorts of data include name, address, and card details of an individual which makes it as important factor.
The study done by Shahriar Azizi and Masouda Jawidani (2010) discusses about online shopping : an Iranian perspective. This study talks about the shopping behavior of people of Iran.It says that the online customers of Irna do not give much importance to the added advantages while they seek form online shopping. Iranian people have a positive about online shopping and they haven 't come across any security issues relating to web -shopping.
The research done by Shergill and Chen (2005) talks about customer view towards online shopping in New Zealand. The researchers analyzed that the reason why …show more content…

Studies have shown 64% people search for products online before shopping offline that us 5% more than the previous years survey.
Statistics have shown that women are more likely to search and looks up for goods online and purchase them offline with 52% men doing it as compared to 71 % of women. E-commerce has been growing rapidly as it provides advantages such as lower transaction and search cost if compared to other type of shopping . Through online shopping consumers can compares the quality and quantity of their goods and services as it provides the feature for comparing similar and different goods and services under the same place

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