Factors Affecting Online Shopping

Online shopping has started be known when English entrepreneur Micheal Aldrich being as a pioneer of online shopping in 1979. He creates a system that can connect a modified domestic TV to real-time transaction processing computer via a domestic telephone line. From that, he believes that this can able “closed” corporate information system be opened to “outside” not just for transaction processing but also for e-messaging and gain information retrieval than can be known as e-business. Then, in the year 1995 was considering as the beginning of the internet age in Malaysia and their growth in the number as internet host began around 1996. According to the first Malaysian Internet survey conducted from October to November 1995 by MIMOS and Beta Interactive Services, one out of every thousand Malaysians had access to the Internet (20,000 Internet users out of a population of 20 million) (Beta Interactive Services, 1996). From that times, internet continues becoming popular in Malaysia as a virtual places where people can share their ideas, promote their products also promote a new way of doing business.

In the internet shopping market since there is no face-to-face contact, analyzing and identifying factors that influence the consumer is vital. Moreover, consumers have new demands in the internet medium. In order to gain competitive edge in the market, marketers need to know the consumer behavior in the field of online shopping. So it is important to analyze and identify