Factors And Importance Of Social Media In Bangladesh

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Since the last decade, it was believed that education was the equalizer. Anyone who has access to education could succeed. While education is still considered as a great tool to win the race, social media has emerged as the new equalizer. Anyone with an internet accessible phone can easily access to social media tools such as Facebook, twitter, linkedin, Instagram to spread ideas, raise money and even start or join in arevolution. Nonprofit organizations in Bangladesh have a unique opportunity to use social media to develop and scale their causes and donations throughonline. Today, it is very illogical to deny the dominance of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and blogs. Many nonprofit organizations in different countries have already realized the importance of social media and started to apply it in their communications and marketing practices.Social media also has a strong impact on the consumers’ brand knowledge and awareness. It is a cheaper and quicker way to provide right information at the right time to the ultimate customer and helps to build strong brand knowledge.
With the rapid growth of globalization, the structure of a society is changing. The mobility of rural people to urban area, increased highly educated group, and people‘s eagerness toward online activities are greatly marked in this changing social structure. As the urban people in Bangladesh lack the entertainment opportunities to pass their leisure time, they are

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