Implementation Plan- • Harley-Davidson has to engage with young people through social media and offer them the power to become brand ambassadors. • I would suggest keeping the new Sports bike under the Umbrella brand (Harley-Davidson) will ensure Quality and brand recognition. • Market the new bike on mobile /computer racing games because they are very popular in younger generation. • Promote this new category in young generation movies like it was done in the past for heavyweights. • Company can focus on celebrity endorsement as done by nike,addidas and other successful brands.
As Kickstarter states: When people back your project, they are not only giving you money, but they’re giving you permission to talk to them about your ideas and future projects [...], you now have a way to talk directly to people who want to hear from you. It is a unique advantage for the creator launching their project on a crowdfunding platform – entrepreneurs get direct feedback from their backers and are able to benefit from the ‘wisdom of crowds’, which is sometimes more valuable than the funds obtained. Moreover, Kickstarter, as a social platform, is an important marketing tool, helping to connect with the audience and spread the word about the project. The platform itself is also actively involved in the project – firstly, by a thorough examination of the project pitched (25% of the projects are declined for non-compliance with the platform’s guidelines ) and later, by helping the creators to attracts more backers, through making the video, adjusting the
Urbanisation is happening in our life time and their causes and effects also impact us. One of the main reasons that urbanisation happens is industrialisation and employment opportunities. Big cities appeal to the rural people as the cities provide opportunities to climb up in the society ladder economically.
Social media has become a vital part of our lives as it has emerged to be the fastest medium for communication and source to acquire information. If we look around, social media has encircled each aspect of our life; may it be our personal life or professional. The most important advantage of social media is that how frequently it connects us with the other people. Social media is basically computer-mediated channels that serve the purpose of creating, sharing, and delivering the knowledge, information, ideas, career and business interest and various sort of usage through virtual networking or communication (Obar, Jonathan A.; Wildman, Steve 2015). There are numerous social media platforms that help us to be intact with the world such as, Facebook, Twitter, LinkedIn, Tmblr, Pinterest, Snapchat, Whatsapp, Instagram, Skype, Line etc.
Benefits of Advocating for a Cause Through Social Media Non-profit organizations are regularly looking for more volunteers to help out their cause through donating time and money. It would be foolish to spend this valuable time on building websites, Facebook
On the other hand, social media marketing is growing rapidly such as Facebook, YouTube, Twitter that have massive users (Parul, 2016). In addition, the basic function of advertisement is to inform and to persuade (Tchai, 2011). Online advertisement fulfills these two functions as it reaches target audience in a huge area and provides information of a product or service. Then, indirectly persuade consumers by including positive information or the benefits of a brand. Online advertisements are very useful for marketers to create brand awareness by increasing levels of familiarity and
EverTech will increase its sales force to focus on the new markets. The salesmen are highly trained to deal with customers in a creative manner. EverTech offers customers incredible deals which are hard to let it away. Marketing Strategy EverTech also advertises itself in cost – effective through newspaper advertisements and small billboard advertisements In addition, EverTech will co-sponsor local charity events to raise the knowledge of the brand name. The Start – up also advertises itself by placing advertisements through online social media like youtube , facebook.
Adding to it, on the global level Nestlé has direct cooperation with Facebook and Google. They ensure that Nestle is advertised optimally through these platforms locally. Digital platforms are also one of the most important channel to communicate with its consumers. The new generations use media completely differently with high data consumption. Nestle hence combines the content with the values that are important for the current generation that could be addressed with corporate and brand value.
In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media. According to Malaysia Social Media Statistics 2014, there are 2.03 million active users all around the world. In my opinion, social media is the best platform and medium in order to promote and spread business as social media are widely used nowadays. Social media are sites that easier for people to start a business or a place for people to shopping online without having to go
I strongly believe if we can use social media properly obviously we can take lots of benefit from it. Day by day the world is going under virtual umbrella. In near future the dominance of social medias will increase surprisingly. I think it’s time to be more careful as though social media won’t be useful for criminals. To conclude I would like to say, except some disadvantages in my country social media has a lot influence to help us for making our society more likely for people as well as it helps our economic