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Factors In Health Tourism

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2.4. Decision-making and motivations in medical tourism
Stephano and Fetscherin (2016) categorized factors in “push and pull” model to explain economical part of health tourism: o Push factors are the consumer demands the medical trip such as “socio-demographical (e.g., age, gender, income, education) or health-related (e.g., insurance status, health status) factors”. Its initial decisions and explains the traveler’s motivation to drive away from home to visit another country for medical treatment. o Pull factors are supply side to attract travelers, which includes “medical tourism destination such as overall country environment (e.g., stable economy, country image), healthcare and tourism industry of the country (e.g., healthcare costs, popular tourist destination) and quality of the medical facility and services (e.g., quality care, accreditation, reputation of doctors)”. It is the decision on destination choice the country, specific place and specific medical provider.

The above “push and pull factors” figure is created according to different literature research, where the factors can be divided into 3 groups: tourism-based, Medically-based and cost-based factors.
Tourism-based factors are general tourism destination factors, which help travelers to make decisions for the vacation trips according to their lifestyle preferences and “increase in the age of tourists”: o The country environment is safety, political, economic and even cultural stability of the country.

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