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Qualitative Research On Online Shopping

2938 Words12 Pages

The general purpose of this research is to examine the factors, consumers find helpful on online shopping, how online shopping satisfy their needs and how consumers do research for products online. Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. (Kuester, 2012) Furthermore, online shopping means finding online retailers who offer products which consumers cannot find easily neither in their area nor in their country. After finding the product they would like to buy, they can also compare it with others to be more satisfied with …show more content…

The purpose of this research is to study the consumer behavior in online shopping and to examine specifically how Cypriot consumers behave when they shop online. In addition, to identify the factors which influence online shopping and consumer behavior to buy goods online.

Research …show more content…

Experts in their fields from sociology to marketing use these surveys as a research tools. Medium and small business can also use quantitative researchers to examine customer satisfaction or to assess employee morale. Before moving to the questionnaire or the research we consider the reason for giving the questionnaire and we asked what types of information we should learn. Like many business man that operate a business uses surveys to ask their customers to rate and comment their experiences the quality of service or products/ food in a restaurant, if they like or not the store in order to build a correct image and correct any wrong things and steps. By knowing the information that we want we it will help us to develop a more correct and structure survey. Quantitative research is exclusively efficient in getting at the structural appearance of social life while qualitative studies are usually more strong on process. For the questionnaire data collection processing and analysis to construct the survey questions we used quantitative research method and we tried to avoid questions that asked for in- depth details in a very personal way. We do not included many questions that the answer is just a yes/ no but instead we tried to give options to be more detailed to be

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