Role of Brand in Influencing Consumer Behaviour Bushra Mateen Assistant Professor (Contract) D.S.B. Campus, Kumaun University Nainital. Email id: bushra17mateen@gmail.com Abstract: In today’s changing world brand is emerging as a powerful instrument in influencing consumer behavior. Brand refers to identified mark such as trade mark, trade name, symbol, logo etc… Brand in itself gives a meaning and unique identity to the products. It creates a relationship between the customer
IMPACT OF MEDIA ON CONSUMER BEHAVIOUR – A STUDY OF SELECT DISTRICTS IN TELANGANA STATE ABSTRACT: Every businessman will set up the business to achieve some objectives. Among the objectives profit maximization is very important. In some cases sales maximization may also be important. To achieve these objectives a businessman has to satisfy the consumer. The consumers can be satisfied by way of supplying quality goods and services at a reasonable price. In order to satisfy them the business enterprise
management to introduce its own brand of chilli sauce to the Malaysian consumers is a constructive growth strategy. This strategy is able to drive Tesco profits because selling own brands product has the advantage of offering high gross margin in the range of 25%-50%, higher compared to the national brands. Moreover, as a well established shopping centre with 40 branches in Malaysia, chilli sauce of Tesco brand could penetrate the consumers market easily. Besides, today, as Malaysia economy outlook is in
this dissertation project is to study on Consumer buying behavior towards the food packaging during purchase of food items. And to find out what are the important factors which leads to success of food packaging. From this research I found the positive correlation between the independent variables and dependent variables. I used the online questionnaire for data collection and used tools like Microsoft Excel, SPSS 21 for data analysis. A sample of 150 consumers was collected to test the consistency
reviewing all the papers, the main factors found that are responsible for the consumer purchase behaviour and satisfaction are- 1. Price- Price play a very important role for many customers while buying a mobile phone. The level of dissonance, satisfaction level and the desired performance level varies according to the price of the phone. People often take more time to purchase a high price phone and experience high level of dissonance as well. 2. Technical factors- Technical features play the most
Personal Factor Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Personal Factors play an important role in affecting consumer buying behavior. Age of a person is one of the important personal factors influencing buyer behavior. People buy different products at their different stages of cycle. Moreover, life styles and buying considerations and decisions differ widely according to the nature of the occupation. Income level of people is
The mobile phone emerged as a primary tool for personal communication worldwide. The mobile phone phenomenon is unique in the history of telecommunication and consumer electronics markets the spurt of mobile phone usage have altered the life structure of the people around the world not just as a talking device but also a necessary social accessory. The spectacular growth of mobile phone usage has been fuelled by the evolution of mobile phone technologies, both in terms of performance and presentation
that buying fake products means getting the prestige of branded products without paying for it
significantly higher than the one that is not endorsed Introduction Famous people have always made excellent salesmen. Presenting a familiar face is one of the fastest and easiest ways for companies to create brand associations in the minds of consumers. When a widely loved actor or a heroic sports figure endorses a product, that product gains immediate credibility (Celebrity marketing) .Sports celebrity endorsement is highly researched in the field of marketing. People idolise celebrities
FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR TOWARDS SELECTED WHITE GOODS IN TIRUCHIRAPPALLI DISTRICT Abstract: Consumer durables have emerged as one of the fastest growing industries in India. Once seeming as luxury items, consumer durables today have become as an essential tool of everyday use for the Indian middle class families. The largest causative sector among durables is white goods, also known as consumer appliances, like air conditioners, refrigerators, mixer grinder, wet grinder and