Cultural Factors Influencing Consumer Buying Behavior
Consumer buying behaviour is influenced by many factors. These are Cultural factors, Social factors, Personal factors, Psychological factors, Economic factors, etc.
Cultural Factors Culture : Culture is the basic factor which determines persons needs, desires and behaviour.Culture is the mixture of physical and non-physical elements. People learn their basic values, wants and about goods of daily life from the families and other groups of society. Consumers buying behaviour changes fron one area to other area or from country to country.Marketers should make their policies about products according to the cultural values of persons and wants of consumers. Young
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Consumers behavior is the indicator of influences of factors such as age, occupation, lifestyle, economic condition and personality. We can understand the buying behavior by the study of consumers purchasing habits, tendencies and preferences. A persons work or profession has direct influences on his buying of goods and services. Age of the consumer at time of purchasing determines his liking of goods. A young boy would like to buy smart phone and jeans –shirt for him. A middle aged man would like sober clothes. Life styles plays important part the person’s life. Fashionable persons want to buy latest gadgets, mobiles, latest style clothes and latest style motorcycle. A persons likes, dislikes, attitudes and perception about life describes his buying behavior. Economic prosperity also affects nature of people. Wealthy people like luxurious goods services for their life. Poor people wants goods and services which are essential to maintain their life. The personality of consumers also affects their decisions about consumption.
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