ipl-logo

Factors Influencing Online Shopping

1488 Words6 Pages

Akbar and James (2010) examined the consumer’s attitude towards online buying a survey was conducted on the employees of Thailand based company’crazydomains. They found that all the sellers rely on 9 main factors so as to attract more and more buyers towards online purchase. These factors are Price, Refund, Convenience, Auction websites, Promotion, Brand, Search engines, Security and Online shopping malls. The most important factor is the price at which the products are offered by the sellers and the least important is the security of the online payments made. Zia Ul Haq(2005) studied the perception of younger generation towards online shopping. He found that online shopping has gained momentum because the young generations have wide usage of computers. He also revealed that overall website quality, commitment factor, customer service and security are the four key factors which influence consumers’ perceptions of online shopping and perception of online shoppers is independent of their age and gender but not independent of their education & gender and income & gender.

Problem defining and objective of the study
Online shopping industry in India is growing rapidly. Younger generation are more curious and acceptable to new things. Students are one of the major groups of online shopping, so it is equally important for one to identify what factors influence students to shop online. In order to reach towards purchase decision, it consists of several factors which influence

Show More
Related

  • Gogo Injustice

    213 Words  | 1 Pages

    Internet is used everywhere in today’s world. In US many people are making purchases online and beginning to take advantages of the online shopping at their fingertips and convenience. Online shopping has changed the way we shop in today’s world. Gone are those days when people had to wait in queue on special occasions. Today consumers can buy almost anything at any given point of time.

    Read More

  • Basketball Marketing Plan

    1071 Words  | 5 Pages

    The survey indicates convenience was not a big concern as the buyers prefer to buy their products. Next, the buyers stated that they did not agree or disagree on what they want to buy when shopping. Third, the buyers are not patient when they are ready to order their products. They want their products as fast as they order it. Fourth, the survey noted that the buyers like to look at several options.

    Read More

  • Ecommerce Essay

    1420 Words  | 6 Pages

    Abstract : Many factors determine the success of an e-commerce business like the location of launch, products, customer trust and satisfaction, good customer retention etc. Although a plethora of research has determined that there is no one particular way that ensures whether an e-commerce business will be a success or not. The purpose of this study is to understand the Indian market for a particular type of product, understand the demand and scope of the product in a niche segment. Also to elucidate the concepts of customer loyalty and various aspects of customer satisfaction and customer trust.

    Read More

  • Rational Action Theory

    946 Words  | 4 Pages

    The Theory of Reasoned Action (TRA), developed together by Martin Fishbein and Icek Ajzen suggests that an individual’s actions and decisions are done with the intention or reason that functions and cooperates with his/her subjective norm and attitude. The TRA predicts behavioral intent based on two factors: our attitudes and norms. Whenever our attitude lead us to do one thing but the relevant norms suggest we do something else (Azjen & Fizben, 1980). An intention is a plan, likelihood or determination to attain or accomplish something.

    Read More

  • Celebrity Endorsement Impact

    1470 Words  | 6 Pages

    For making marketing decision buying process model is playing a very important role for any one. It makes marketers to think about each step of this process rather than just purchase decision because if marketers just consider the purchase decision, it may be too late for a business to influence the choice of customers. According to this model the customer pass through all stages for purchasing every goods or services. However, in more regular purchases, customer often skips some the stages (Kirmani & Shiv1998).

    Read More

  • Online Shopping Ethnographic Analysis

    302 Words  | 2 Pages

    The above graph representation shows the percentage of population category who opt for online shopping. The general caste population are major customers of online shopping covering 76.7 % of the total population. Followed by OBC category comprising 14% of total population. The SC and ST contribute for 2.7% and 6.7% respectively. It was seen that the general population mostly opt for online shopping because of their changing life style.

    Read More

  • Acceptance Of Advertising In The 1920's

    755 Words  | 4 Pages

    Right decision makes purchaser upbeat and

    Read More

  • The Market Revolution: The Simple Trade Era

    1592 Words  | 7 Pages

    It has a big impact on the sales and growth of e-commerce. Since the need of the customer for the information and specification of the product that they need can easily be access thru internet, shoppers will have different choices what product to buy. Because of this e-resources, they will also have the choice what online shop will they trust. In addition, an owner of online shop should also consider the design of the website to persuade their customer.

    Read More

  • A Comparison Of Traditional Shopping: Traditional And Online Shopping

    1098 Words  | 5 Pages

    The advancement of technology has elevated the performance level in which businesses sell products and how consumers purchase these products. With improvements in machinery for mass producing products, there are now opportunities to sell products across the globe. The traditional method of shopping has been a part of many societies for ages. Persons would exchange items so that each could receive what they require. Purchasing items online has recently become a new trend and has influenced the majority of consumers.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Philip Kopler's Black Box Case Study

    1447 Words  | 6 Pages

    Buying decision process Figure 1: Specifically, Figure1: illustrate the mediating role of the personal factor in influencing the levels of relationships between external stimuli and the buyer responses

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

  • Negative Effects Of Online Shopping

    1894 Words  | 8 Pages

    In his book, “Amusing Ourselves to Death”, Neil Postman analyzes the change of mediums from a Typographic Age to a Telegraphic Age; but because technology has advanced since the 1980s, it does not address every new medium and its effects. One recent medium that dominates the internet is online shopping. With seventy nine percent of Americans making online purchases (Weller), it is quickly becoming a new tool for everyday life. This medium attracts every aspect of buying, from office supplies to dog treats. The demand for online shopping stores is increasing rapidly year by year.

    Read More

  • Celebrity Advertisements Advantages And Disadvantages Essay

    1809 Words  | 8 Pages

    There are several factors that need to take into considerations that influence the purchasing behavior. The two main factors are social psychologica factor (Simon 2005). At the same time, it is essential to take into considerations of the buyers situation, cultural differences, conditions and demographics ( Lancasters 2001). The cultural factor is mainly about the beliefs and lifestyle ( Lancasters 2001). The social factor include social class, groups, reference, personal factors deals with age, personality or even occupation and finally psychological factor is about perceptions, beliefs and motivations ( Lancasters

    Read More

More about Factors Influencing Online Shopping

Open Document