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Online Consumer Behavior

1572 Words7 Pages

Online consumers are always seeking new product, new attractiveness and price compatibility with their budget. Online consumers use the internet not only for shopping but also for comparison of prices of goods and services, visiting social networks and search information and so on. The online consumer behavior has also been greatly impacted by recession. Shopping motives, personality variables, internet knowledge, experience and shopping incentives are the major factors on which online consumer behavior depends. Online seekers are the main sources of online shopping
The consumer characteristics that we have studied through our course of Consumer Behavior are cultural, social, psychological and personal characteristics. These characteristics …show more content…

Business should be aware of such problems which lead to dissatisfaction in online shopping.
Security: Customers tend to buy product and services from a seller who they trust or brand that they are familiar with. Online trust is one of the most critical issues that affect the success and failure of online retailers. Security is a major concern that prevents customers from buying online. Customers are often worried that they will get cheated or their will be misuse of their personal information.
Intangibility of Online Product: The intangible nature of products is one of the main reasons they are less likely purchased online. Customers viewing a product on computer screen can show a different effect when they actually see it in a store. In many cases customers prefer to examine the product first and then decide whether or not they want to buy. People find information available on the website to make a purchasing …show more content…

Situations like when customers get unwanted product or low quality products, product does not match what is described or expected are the cause of customer dissatisfaction. Some online sellers may not agree to refund the product even though it is not what the customer wanted. Delivery also affects online purchasing decision. Slow or late shipping makes customer walk away from online shopping.

Managerial Implications
Online shopping is an important business model in e-commerce. To persuade and retail online buyers, online sellers should improve or create the effective marketing program for their costumer. There are ways that company or seller can persuade those customers who do not shop online to become more interested. After looking at major motivations that lead customers to shop online, online sellers should keep those issues in mind and try to satisfy customer whenever possible. The sellers should find ways to reduce the negative aspects that makes customers hesitate to shop online.
The online sellers can gain customers through the following approaches:
1. Building Trustable and Securer

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