Factors Of Online Shopping

I Introduction:

The purpose of this study is to examine the aspects which encourage online shopping. A Large number of consumers frequently shop on the internet. A classical explanation of this study is to understand the influence of different factors of online shopping, purpose, and behaviour of consumers. The study will be researched and presented as a quantitative method to answer my research question and two hypotheses. Data will be collected from 150 online consumers from India and Germany. The survey comprises a number of predefined close ended questions and will be conducted by means of an online survey. The goal of this study not only emphasizing online shopping and intention to shop but also external factors such as consumer traits,

In other words, a customer has the freedom to purchase from online store sitting at home (Jusoh & Ling, 2012). E-commerce is an instrument which helps to reduce administrative costs, improving the relationship with both business-partner and consumers with less time (Akbar & James, 2006).

Mobile commerce developing as an another shopping channel to traditional e-commerce (Zhou, et al., 2007). E-commerce mainly has four categories: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), consumer to business (C2B) (E-Commerce? 2015).

Technology is changing day by day, hence, the traditional way of shopping is not satisfying to consumers, so they prefer the convenient and easiest way to reach out e-stores and brands (Kotler and Armstrong, 2012). The internet has transformed greatly consumer’s idea of speed, cost, ease of access, product info and associated services (Mumtaz, et al., 2011).

2.2 Online

The primary data for the study will be denoted by the survey results that will be understood from the respondents.

The primary survey involved a number of predefined close ended questions and will be conducted by means of an online survey and getting the answers back in the form of online response (Qualtrics software platform). The quantitative study deals the data of descriptive statistics. The coding procedure will convert the raw data from the outcomes of questionnaires into numerical data. The descriptive collection data will be analysed by using (SPSS) techniques as statistical tools. Descriptive studies involve a clear measurement of who and what the study is all about.

Each respondent is asked to answer to the same set of queries, it offers a well-organized way of gathering answers from a received sample prior to quantifiable analysis (Saunders et al., 2007: 361)

5.2 Sampling