Toy Store Business Plan

THESIS PROPOSAL

BUILDING TRUST FOR FINELABEL INSTAGRAM

Presented in Partial Fulfilment of The Requirements for the Sarjana Degree

COVER

Oleh :

NAME: JESSICA FEDORA

STUDENT NUMBER: 10313020

INTERNATIONAL BUSINESS MANAGEMENT

SCHOOL OF MANAGEMENT AND BUSINESS

UNIVERSITAS CIPUTRA

SURABAYA

2016

Chapter 1

INTRODUCTION

1.1 Background

Nowadays, the rapid increase of development in Information Technology had triggered a revolution in Retail Business. This new thing, called the Internet, has changed the way people define business. Internet has developed so fast, from a place where people can get the information that they need in GOOGLE, to SOCIAL MEDIA such as INSTAGRAM where they can get many new friends and followers from

These new enterpreneurs used the photo album features as the etalage for their product. They can put their business contacts on the BIO provided by Instagram. They can also take pictures from the best angle possible for their product, posted it online, and people will contact them through chat rooms about the product’s details. And if the person is interested, then purchase is made, and a new job is born.

Online stores like the ones in Instagram makes the conventional method of building brick-and-mortar store, or renting a stand in crowded shopping center, are considered an old method to get customer. Yes, people still come to places such as malls and trade centers, but sometimes if they can not find the exact items that they want, or there are items that they want, but some reasons, they are not interested in purchasing the items, they will try to find the item that they need

H., Purwanto, E., & Khrisna, D. (2012). this research aimed to analyze the factors that affect e-commerce customer loyalty in Surabaya. Stages of analysis include 1) analyze the effect of ability, communications and vendor integrity variables on trust (trust) e-commerce customers in Surabaya, 2) analyze the effect of ability, communication and vendor integrity variables on the level of e-commerce customer loyalty in Surabaya and 3) analyze the influence of the trust variable on the level of e-commerce customer loyalty in Surabaya. This research was conducted by taking sampling of e-commerce users in Surabaya. Questionnaires were sent to respondents through mailing lists and interviews. The result shows that communication and integrity have no significant effect on trust. Furthermore ability and integrity directly have no significant effect on loyalty. Communication and trust directly effect loyalty. Thus, communication and customer trust to vendor have an important influence on e-commerce customer loyalty in Surabaya. This research is used as the first base, because the research was conducted in Surabaya, and was discussing about the factors that affected the trust factor of Surabaya e-commerce users. Which also means that, this research suits the topic that the is used for the