The goal of working strategically with brand image is to ensure that consumers hold strong and favorable associations of the brand in their minds the brand image typically consists of multiple concepts, perception, because the brand is perceived cognition, because that brand is cognitively evaluated; and finally attitude, because consumers after perceiving and evaluating what they perceive form attitudes about the brand. 3.2.8 Brand Loyalty Achieving a high degree of loyalty is an important goal in the branding process. Loyal consumers are valuable consumers because it is much more expensive to recruit new customers than nursing and keeping existing ones. Brands are important vehicles when building consumer loyalty as they provide recognizable fix points in the shopping
Advertising What is advertising? Advertising refers to catching the audiences’ attention to the product and to stimulate sales from customers through media such as broadcast, newspaper, print, radio, etc. Media A bunch of ever changing interfaces that impacts the world around us Media refers to the channels used by companies to communicate the message to their audiences in order to gain awareness. Media includes billboards, newspaper, radio, television, magazines, telephone, internet, etc. Media: Internet as one of the most preferred media for advertising In this digital era, youths are the ones who catch up with the current trends and happenings.
Websites are entering a category /trying to gain market share compete on pricing which increases products substitution. Hence, threat of substitute is high in the industry. 3. Buyer bargaining power: High brand loyalty for some websites, thereby discouraging customers’ shift. But low switching cost and aggressive marketing strategies under intense competition within the healthcare websites, induce Customers to switch between websites, thereby driving value for money deals for
2.7 Relationship between Brand Awareness towards Consumer Purchase Decision One of the main factor from brand equity that influencing consumer purchase decision process is brand awareness. A product with a high level of brand awareness will receive the higher consumer preferences because it has the higher market share and quality evaluation. Boonwanna, Srisuwannapa, & Rojniruttikul (2014) argue that brand awareness plays a critical role on purchase decision by consumer because consumer’s are tend to buy product or services that already familiar and more well-known brands. The awareness of a product or services can help the consumer’s to recignize a brand from a product category and make a purchase decision. 2.8 Relationship between Brand Association
With these functions, the researcher come up with a study that cell phone can be a possible educational tool. A tool that can make the students’ lives easier and more convenient, same goes to the teachers. Because technology has taken its way to the world, many application that promotes educational purposes had spread too. These applications can be a help to the students’ studying habit. If administrators approved of using cell phones in school, it will be very big help to the school’s system and
Generation Y and the influencing factors of consumer behavior Apart from the factors mentioned above, that is the public and the media (Cui 2003). There are others factors as well, which influence the purchasing behavior of this generation. That is one of the most influencing factors which influence this generation is the brand image (Ha 2004). This generation is brand conscious when it comes to their usage of technology especially smart phones (Ha 2004). The Generation Y customers have their own set of special attitude toward the brands and in comparison with the previous generation, they are more connected with factor of creating a brand image.
Over time, brand loyalty helps in customer retention process. Therefore, companies usually design various effective loyalty programs and strategies to reinforce customers repeated purchase with the brand. 2.3 Factors Influencing Brand Loyalty Nowadays shaping and nurturing brand loyalty has become the most crucial issue in marketing concept and that too in very competitive marketing era. A great number of researches conducted on the same issue and found out that there are numerous factors that influence customers’ decision to go with a brand (Lovelock and Wirtz, 2004). According to the research outcome, there are several factors that play the most roles in affecting brand loyalty.
The world has presently entered the modern era of business, where competition has become key source of survival. To compete and survive, business has to be innovative, creative and resourceful in every activity they carry. Advertisement is a particular area where they need to strive well in order to attract the eyes of the consumers for the smooth flow of the products in the market. Advertisement has greatly influenced the mind of consumer’s to buy cosmetics, electronic products and in buying foods. Consumers are drastically influenced to buy cosmetics by the impact of advertisement.
Ahmed stores should offer items that cater to the needs of their cultures. Lastly, gulf population is generally young in comparison to other societies so the items on offer must appeal to young generation and be consistent with latest trends 2) T stands for Technological: Businesses must keep track of technological advances to offer new services and products and to ensure they reach customers. For example, Ahmed may use the internet to keep track of changes in the retail industry around the world. Social media such as Twitter and Instagram could also be used to promote products and reach customers 3) E stands for Economic: The economic environment is important for new businesses because it determines the spending ability of customers. Currently, the economies of gulf countries are
“The influence of Sport brand loyalty on young adult’s consumer purchasing behavior in Hong Kong” Abstract (200-250) =210 There are many factors that affecting a company’s success or failure, customers is the most powerful influence that guiding their business among those factors undoubtedly. Nowadays, a business brand becomes the most valuable elements. Refer to Joseph and Daniel (2012), brands influence consumer decisions to buy in any of ways, or with tremendous persuasive appeal to modify a buying power among customers. A trusted brand is successful because brands give consumers the means whereby they can make choices and judgments bases on their experiences. In this connection above, the purpose of this study was to analyze the influence