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Factors That Influence Consumer Buying Behavior

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Behavior This type of buying behavior is used for the frequently purchased items like groceries. Consumers have low involvement with these low-cost items and do not search extensively for information. They are purchased almost automatically, which is why this type of consumer buying behavior is also known as programmed response behavior or habitual buying behavior. Limited decision-making This type of buying behavior occurs for products bought only occasionally, such as clothing. The consumer may or may not have to do an external information search. For some purchases, this behavior could potentially require a moderate amount of time to gather information. Extensive decision-making This type of buying behavior is also known as the complex …show more content…

Internal Factors include: Perception Perception is the process of filtering information to produce meaning and make sense out of it. It’s important to note, however, that while this becomes our reality, it isn’t necessarily an accurate reflection of what’s real. During the average 30 minute shopping trip, consumers are exposed to 20,000 different products, most of which they have no direct knowledge of. Instead, they interpret the information and form opinions based on the knowledge they have retained from previous experiences with similar products. Knowledge Buying behaviour in consumers can have a drastic change once they have information on a product, this changes their first reaction towards the product they see and are familiar with due to what they’ve heard or read about the product. Marketers use advertising and packaging to give consumers a positive connotation to their product by means of samples to alter their beliefs and change their mind set. …show more content…

Culture strongly influences what people eat, wear and travel. 2.2.3 Environmental changes in consumers buyer behavior As packaging progressed so did the need to do smart packaging, today one of the largest shifts in culture that affects packaging is the desire for more environmentally friendly packaging. Consumer today are willing to even pay more for products that are environmentally friendly or made from recyclable materials. According to Mostafa (2007), green purchase behavior refers to the way consumers are more concerned with purchasing products that are friendly to the environment, recyclable or responsive to ecological concerns. Clem (2008) explains that the trend of “going green” reflects a social consciousness around saving and protecting the Earth’s natural resources. Multiplicity Another shift in buyer expectations is the way consumers expect products and services to interact with all of their senses. Hyper efficiency Recognizing how limited sources are, consumers are demanding smarter and more efficient ways to solve problems like staying fit or a lack of

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