Factors That Influence Consumer Behavior Towards E-Waste Management

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1. Introduction

During the recent year, the growing of “Electronic Waste” or E-Waste on the growth at around 4% per year (Deng et al., 2006) and every year 20 to 50 million tons of e-waste is produce worldwide. The electronic industries are wildest rising manufacturing industry in the world. This rising e-waste gives high toxicity of components, when burned or recycled in uncontrolled environments. E-waste contain more than 1000 different substances, many of which are toxic, such as lead, mercury, arsenic, cadmium, selenium, hexavalent chromium and flame retardants (Widmer et al., 2005), this emerge subject and environment enigma contribute in significant damage to human healthiness and the nature. The significance of its consumer oriented
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Research Question
1. What is the difference reason consumer responsible for production of e-waste?
2. What are the factors that influence consumer behavior towards e-waste management?
3. What are the external factor influence consumer behavior towards e-waste management?
3. Research Objective
Consumer behaviors is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. So, this research to obtain the characteristic on consumer behavior.
1. To identify the characteristic consumer behavior on consumption and management electric and electronic device.
2. To investigate the factors that influence consumer behavior towards e-waste management.
3. To asses which external factor influence consumer towards e-waste management.
4. Hypothesis

H1: Knowledge significantly influences consumer’s behaviors towards e-waste management.
H2: Attitude significantly influences consumer’s behaviors towards e-waste
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Such products include IT and telecommunication equipment for example computers, television and cell phones and as a large and small appliances. This is including refrigerators, air conditioners, washing machine, and toasters. In Kota Kinabalu, Sabah case, e-waste growing much faster and difficult to manage because no specific for landfill for handling electronic waste and going into that issue need to be seriously tackle before it become unmanageable. It is particularly important as Sabah aspires to be a primer eco-tourism destination through a clean, healthy and safe environment (Daily Express,

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