Therefore, qualitative research will help Dunkin' Donuts know the factors that customers use in making the decision of choosing Dunkin' Donuts brand or other brands. Dunkin' Donuts can also gain an overview of consumer behavior and the underlying causes that govern such behavior.. Qualitative research and its rich insights on the behavioral process and individual consumer insights can eliminate any possible objections to making Dunkin' Donuts the default breakfast choice for many as well as create lures or encouragements to bring specifically targeted behaviorally aware consumers into its stores when otherwise they might pass them
At the flip side of the range, shoppers could spare more cash by cooking at home. These components rely on upon the condition of the economy and what individuals are willing to spend on sustenance. Likewise, another difficulty that Yum! Brands appearances is the wellbeing and security part of fast food. Individuals may substitute to more advantageous sustenance alternatives.
As people now-a-days find busy with themselves, they are being adaptive to the readymade and fast food culture now, Kellogg`s has a bright opportunity here to make a real impact. We can consider this as one of the social factors affecting Kellogg’s. In holidays, people generally find themselves free in the home, or go out for some tourist vacations. These ecological factors might affect organization, as the changes in sales can be observed. And moreover, people want some food which will be readily available within minutes, in these situations.
This is due to the ads use a different route and promotion discounts or offers on their products to attract their customers during different festivals. For example, they come out with special flavour’s product during Chinese New Year to achieve their customers’ demand. Not only that, family package is launched when during semester break holiday. This will attract lots of family to have meal in Pizza Hut because it is promote with reasonable price. Another than that, Pizza has promote their mushroom soup and garlic bread by having Wednesday promotion which customers can purchase them for only RM1.
Still, due to various factors, such as economics, social attitudes, gender and race differences, and other unknown variables, it is difficult for researchers to conclude the unanimous decisions . However, there are certain variables, such as product quality, company reputation, word-of-mouth from existing customers, and price, which can be identified through surveys that affect the people's willingness to buy products/services from certain companies
Moving to the reasons why this method is better than others, first, it is easier to up sell current customers than gain new customers from other brands. Second, People love to eat donuts and here for market testing purposes; each survey participant will be given a free pastry and asked about their opinion of it. For example, they will be asked whether it was as good as current Dunkin ' Donut brands. Also, they will be asked about types of flavors to offer and any suggestions be gained from existing customers already loyal with the brand like information on sales price, quality and any other types of desire information. In addition to the above advantages, this type of survey methods can offer a very good level of precision in the test survey pool with immediate results.
Besides That, The availability deploys new shopping behaviors in the consumers. The verity of grains and products could lead to a mixture use of the food. These habits are wasting a considerable number of the food products but are does not decrease the production of it. These attitudes encourage the companies to increase the production, and that lead to exhaust the environment (Access to Affordable and Nutritious Food, 2009, p.
Organization attempt to figure out the tendency so can reach the individual to purchase their products in the most cost-effective way. Businesses frequently attempt to impact a consumer’s behavior with things they can control, for example, the design of a store, music and availability of products, pricing, and promoting. yet a few influences might be impermanent and others are dependable, different factors can influence how buyer’s acts—whether they impact you to make a purchase or purchase nothing at all. The psychological Factors are the factors that discuss about the psychology of a person that drive his actions to reach satisfaction. Few of the important Psychological Factors are: Self-Concept, Motivation, Perception, Knowledge and Belief and Attitudes.
This perception through advertising works to encourage more demand for the product resulting in more money for Company. In this study intended to test whether “movie tie-in premiums accompanying unhealthy fast food meals the influenced children’s meal preferences and their perceptions of these meals,” (Dixon and et. al. 2017). Even though we know that the true characteristics of the product is not good for us, the perception of a product can be impressionable.
Chapter 2 Literature Review One of the restaurant industry’s goals, aside from gaining profit, is to satisfy their customers in order to achieve customer patronage. There are several factors to consider in satisfying the customers. These factors, namely, food quality, service, physical environment, and price, should exceed the customers’ expectations to gain positive disconfirmation. This chapter provides a compilation of reviews of previous studies conducted in relation to customer satisfaction and patronage of breakfast restaurants. Customer Satisfaction According to Ramasamy 2012 retrieved from “Thesis Customer Satisfaction “ (2013), customer satisfaction is the most fundamental requirement for being in business.