Factors That Influence Consumer Buying Behavior

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Among the factors that influence consumer buying behavior to the selected product is also personal factors, namely: a. Demography These factors influence the choice of customers in the market for related demographic information base or background of an individual, such as gender, age, ethnicity, education level and income. Important factors related to age is often overlooked by marketers. This may be due to the large difference in age between individuals who determine market strategy and the individual who bought the product or service. (Kotler, Bowen, Makens, 2003, pp.205-206). There are also the individual personalities that change frequently purchased goods and services in line with the cycle of life and also when their age increases. For…show more content…
For example, construction workers often buy lunch from the catering to come to work. Executive officer, bought lunch from a full-service restaurant, while office workers bring food from home or purchased from a nearby restaurant served quickly (Kotler, Bowen, Makens, 2003, p. 207). For example, someone who is busy working and student busy with his task less fond of the dishes that will be cooked as a waste of time. Therefore, these people will always pay a visit to a fast food restaurant like Bapple to get donuts that can cater to their favorite flavors. The economic situation someone would affect the choice of products, for example Rolex ranking upscale customers while Timex intended for medium-sized customers. The economic situation of a tremendous influence product selection and purchasing decisions on a particular product (Kotler, Armstrong, 2006, p.137). The economic situation will also affect the choice of a person who buys goods. Marketers also need to be sensitive to income and observing the trend that favored customers. For example, if customers want to take it easy with his family after being tired when buying goods in malls they can enjoy fresh donuts to choose from a variety of flavors to eat with family or friends. Therefore, Bapple take…show more content…
Personality is the unique characteristics of psychology that leads to stability and continuous response to the environment itself, for example someone who is confident, dominant, like socializing, autonomy, defensive, easily adaptable, aggressive (Kotler, Armstrong, 2006, p.140). Therefore, traders need to use a variety of strategies to influence customer buying interest because of personality may turn out to customers. Everyone has a complex self-image and behavior tend to be consistent with the self-concept (Kotler, Bowen, Makens, 2003, .212). Different personality will affect purchase behavior. It refers to the psychological characteristics that are unique to bring to the reaction of a person. Personality is often depicted with attributes such as optimism and marketers need to analyze the behavior of consumers towards the product that they sell. For example, customers might be bored with Bapple donut recipe that is always the same without any change and they may switch to other fast food marketers who are looking for space to do more to compete for

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