Among the factors that influence consumer buying behavior to the selected product is also personal factors, namely: a. Demography These factors influence the choice of customers in the market for related demographic information base or background of an individual, such as gender, age, ethnicity, education level and income. Important factors related to age is often overlooked by marketers. This may be due to the large difference in age between individuals who determine market strategy and the individual who bought the product or service. (Kotler, Bowen, Makens, 2003, pp.205-206). There are also the individual personalities that change frequently purchased goods and services in line with the cycle of life and also when their age increases.
8. One of the first issues that Panera needs to address is the extensive range of competitors they are dealing with and the marketing approach they have with consumers. Currently, Panera is competing with companies in the “specialty food, casual dining, and quick-service establishments operating nationally, regionally, and locally”. This broad differentiation strategy they are employing is causing them to go head to head with many other powerful restaurant businesses and can cause consumers to be confused on exactly what kind of establishment they are. Are they a quick and easy place, or one where you take your family and spend an hour there eating?
People spend their free times in there while talking in a lux restaurants also they are eating there. They just wanted to go somewhere and talk to their friends instead of eating something but these consumption hunger forced them to eating because people cannot sit somewhere for a long time without paying it. In shopping centers, people also spend their money to buy new devices and clothes. They are happy to buy it. People work hard to earn money to buy new things and when they buy it, they try to satisfy themselves with these devices until the new technology devices sell.
2.3- Effect of social factors on customer luxury purchasing decision. Social factors influence customers who build the luxury buying decision by motivation of others not from their self-perception and values. Customer is focusing on his image in others' eyes and strongly influences by friends, co-workers and social class that he belonging to. In customer buying decision the most important motivator is delivering message of his uniqueness, prestige and power to the society. People consider buying luxury brands that unique, scarce and expensive in comparing to the brands in its category is an indicator of the person's prestige, image and social status (Sheetal, 2015).
A persons likes, dislikes, attitudes and perception about life describes his buying behavior. Economic prosperity also affects nature of people. Wealthy people like luxurious goods services for their life. Poor people wants goods and services which are essential to maintain their life. The personality of consumers also affects their decisions about consumption.
On suggestions, as disclosed by Ayamas restaurant manager (Puchong branchers), Mahmood,F. (2016) strongly believed in order to improve the strategy, both optional products pricing and mixed bundling pricing strategy, should be used in conjunction with the other elements of the Ayamas marketing mix. In reality, sometimes Ayamas branches manager make the mistake of leaving the price the same. So in actual fact, the both strategy mentioned should adjust throughout the product’s life cycle, Ayamas price strategist should set different prices depends on the product introduction, growth, maturity and decline. For instance, Ayamas frozen food product like plain chicken meatballs demands already in maturity stage of Ayamas product life cycle.
Factors influencing buying behavior: Consumer buying behavior is influenced by both internal and external factors Internal Factors: The very first thing that comes under the internal factor is Perception. How your consumers form feelings through interpreting the information from their knowledge and experience. Second thing is marketer should analyze the personalities and attitudes of their consumers; this could expand their product’s target audience because consumers take purchase decisions to support their self concept. Consumer’s life styles are now shifting towards healthier and independent lifestyle. So the motivation factor also exerts impact that how much efforts their consumers willing to put in their purchase decisions.
Executive Summary A lot of companies waste a lot of resources, money and manpower on preparing, serving and planning their employees’ daily meal. Catering business replaces this approach and makes it easier for companies. Gallery Of Food is a catering company that substitutes the need for companies making their own meals with fresh-made, nutritious meals that are made at Gallery of Food and delivered to your company. As for the customers, they will benefit by cutting expenses of the kitchen, chefs, kitchen workers, cleaning staff, food cost and a lot of other expenses and in return they will get healthier, cleaner and cheaper meals from professional chefs that have a lot of experience in the field. Our company is medium-sized that concentrates
Almost anywhere you look, you can be sure to find some type of advertisements for these big industries. But, in this upcoming time and day people have started to question truely how much these industries target and supply unhealthy food without caring about the health of millions of people. The fast food industry lures and relies on busy families who need a fast and cheap dinner,to make money, by advertising these unresisting deals, showing pictures of delicious looking food, and targeting young children with characters that attract them to buy the kids meals; even if some parents do not find fast food as a safe and healthy alternative, most parents have to turn to this alternative to help make their schedule less busy. People are beginning to really question what types of food products these companies are
The attitude of others may be influence the purchase intention of the customers. For example, if someone important to customer thinks that the customer should buy a breakfast set but not only buy the sandwich or curry puff from kiosk, then the chances for the customer to buy the breakfast set form us is higher. Besides that, the unexpected situational factors also affect the purchase decision of the customers. For instances, the close competitor such as kiosk might drop the product’s price or a friend might report being disappointed in our breakfast set, then the chances for the customer to buy our breakfast is