ipl-logo

Factors That Influence Consumer Buying Behaviour

725 Words3 Pages

Among the factors that influence consumer buying behavior to the selected product is also personal factors, namely: a. Demography These factors influence the choice of customers in the market due to the demographic is about basic information or background of an individual, such as gender, age, ethnicity, education level and income. Important factors related to age is often overlooked by marketers. This may be due to the large difference in age between those who define market strategies and the people who buy your product or service. (Kotler, Bowen, Makens, 2003, pp.205-206). There are also the individual personalities that often change the goods and services purchased over the life cycle and also when their age increases. For example, tastes in food, clothing, …show more content…

Jobs also affect a person 's purchases of goods and services purchased. For example, construction workers often buy lunch from the catering to come to work. Executive officer, bought lunch from a full-service restaurant, while office workers bring food from home or purchased from fast food restaurants nearby (Kotler, Bowen, Makens, 2003, p. 207). For example someone who is busy working and student busy with his task less fond of the dishes that will be cooked as a waste of time. Therefore, these people will always pay a visit to a fast food restaurant like Bapple to a donut that is able to meet their favorite flavors. The economic situation someone would affect the choice of products, for example Rolex ranking upscale customers while Timex intended for medium-sized customers. The economic situation of a tremendous influence product selection and purchasing decisions on a particular product (Kotler, Armstrong, 2006, p.137). The economic situation will also affect the choice of a person who buys goods. Marketers also need to be sensitive to income and observing the trend that favored customers. For example, if customers want to take it easy with his

Show More
Related

  • Wiglaf's Loyalty As An Archetype In Beowulf

    492 Words  | 2 Pages

    In the modern world, everything changes at a rate previously unknown to mankind. The constant improvements in communication technology ensures the speedy spread of news and ideas. While everything humanity creates is constantly changing, but certain things are held sacred, whether or not everyone knows it. Only fleetingly will the populace favor material objects, but they will forever look towards their instinctual emotions. There may be minor tweaks and adjustments to these venerable ideals, but the core values and archetypal traits remain largely untouched.

    Read More

  • Amitai Etzioni's Analysis

    665 Words  | 3 Pages

    Some people believe students should not work in fast-food chain because they can get distracted by working and the job may not provide them with skilled-based opportunities. In his essay, Amitai Etzioni, points out the bad influence fast-food chains, such as MacDonald’s, have on the students they employ. He thinks that working in fast-food chains can contribute to academic problems. The debate over whether or not students should work during school especially in fast food chain is currently a very controversial topic. I personally support Amitai Etzioni’s idea that working in fast food chains can negatively impact students’ academic careers.

    Read More

  • Who Am I Beverly Daniel Tatum Analysis

    759 Words  | 4 Pages

    They often follow or believe in what their great grandparents believed. The identity of person comes from the people pasts, which shapes their unique

    Read More

  • What Was The Unemployment Rate In The 1950's

    184 Words  | 1 Pages

    With the overabundance of job seekers and few jobs, the unemployment rate spiked. In 1955, the fast food industry was feeding American’s love affair with quick, fast meals that needed no preparing or cooking. A great convenience for the family where both mom and dad worked outside the home. With the fast food industry booming, once again job seekers were able to find jobs and this in turned helped with lowering the unemployment

    Read More

  • External Factors Of Chick-Fil-A

    1130 Words  | 5 Pages

    Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.

    Read More

  • The Bone Sparrow Narrative Analysis

    713 Words  | 3 Pages

    This is closely related to experience. Of course, different people will have different perspectives - based on their experiences and life. Different perspectives can also be caused by age, gender, or race - how the character has been treated because they are of a particular faction and may be inferior. To add on, the difference between an old and young character is their vocabulary and choice of words, as well as their understanding of the events unfolding around them. Young characters may use slang and informal or simple language, and may not know their circumstances well.

    Read More

  • Andrew Jackson Despotism

    1552 Words  | 7 Pages

    In the modern world people would often define themselves based off

    Read More

  • Analysis Of Eric Schlosser's Fast Food Nation

    626 Words  | 3 Pages

    More and more Americans are going to fast food and spending money so they don’t have to make dinner or other reasons of laziness. This says that Americans are accepting fast food as a main dish in the culture and eating it in place of regular meals in some cases. Eric Schlosser also states that America has become a “Fast Food Nation” (7), implying that society as a culture is dependent on the food that is provided to us through drive-through

    Read More

  • Is Chick-Fil A Healthy?

    2622 Words  | 11 Pages

    Bias of Fast Food Chains “Fast food is popular because it's convenient, it's cheap, and it tastes good. But the real cost of eating fast food never appears on the menu.” (Schlosser). Many people favors several popular Fast food restaurants in a way that impacts others’ opinions about that specific restaurant. The bias of many media outlets mainly affects people negatively since the unawareness of credible information shapes peoples’ knowledge and opinion of fast food.

    Read More

  • Schlosser's The Commonality Of Fast Food

    380 Words  | 2 Pages

    Schlosser argues America’s lives are solely based off of fast food. Throughout his writing he describes how common it is in our society in which fast food is ordered, sold, and consumed. Everywhere you go, every glimpse you take, every corner you pass, fast food is being sold everywhere. Schlosser describes throughout his text the commonality of fast food in restaurants, airports, schools, and large chained stores available nationwide, in which each compress the similarity of fast food. Not only does he include how common fast food is in an American’s life, but he describes how Americans will spend more of their money in their wallet on fast food than they would on other livelihood essentials.

    Read More

  • The Ritual Of Fast Food Analysis

    634 Words  | 3 Pages

    In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).

    Read More

  • Political Factors Affecting Apple Inc

    2108 Words  | 9 Pages

    Next, the three crucial economic factors that affect the company include inflation, recession and currency. As Apple products are commonly viewed as luxury products, and with inflation and

    Read More

  • Factors Affecting Unilever

    811 Words  | 4 Pages

    Political environment includes laws, government agencies, and pressure group that influence and limit various organizations and individuals in a given society. Economic environment consists of economic factors that affect consumer purchasing power and spending patterns. Social factors include the demographic and cultural aspects of the external macro environment. In which demography is the study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics; cutural environment consist of institution of other forces that affect society’s basic values, perceptions, preferences, and behaviors. Therefore, these factors have an impact on customer’s needs and size of potential markets.

    Read More

  • Macroeconomic Factors Affecting Apple Company

    2241 Words  | 9 Pages

    are all the economic factors. The ability of people or purchasing power of Apple products is targeted from medium to high class. Economic factors effect Apple Company’s business process as Apple is recognized internationally. The products components that the company gets from foreign suppliers play an important role because of the exchange rates and currency differences.

    Read More

  • Demographic Analysis Of Apple

    1564 Words  | 7 Pages

    Apple marketers must always be aware of the present and future economic developments. This is to ensure that the marketing plan can be done. Economic environment factors that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. The amount of individual or household income is refers by consumer income.

    Read More

More about Factors That Influence Consumer Buying Behaviour

Open Document