Factors That Influence Consumer Buying Behaviour

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Among the factors that influence consumer buying behavior to the selected product is also personal factors, namely: a. Demography These factors influence the choice of customers in the market due to the demographic is about basic information or background of an individual, such as gender, age, ethnicity, education level and income. Important factors related to age is often overlooked by marketers. This may be due to the large difference in age between those who define market strategies and the people who buy your product or service. (Kotler, Bowen, Makens, 2003, pp.205-206). There are also the individual personalities that often change the goods and services purchased over the life cycle and also when their age increases. For example, tastes in food, clothing,…show more content…
Jobs also affect a person 's purchases of goods and services purchased. For example, construction workers often buy lunch from the catering to come to work. Executive officer, bought lunch from a full-service restaurant, while office workers bring food from home or purchased from fast food restaurants nearby (Kotler, Bowen, Makens, 2003, p. 207). For example someone who is busy working and student busy with his task less fond of the dishes that will be cooked as a waste of time. Therefore, these people will always pay a visit to a fast food restaurant like Bapple to a donut that is able to meet their favorite flavors. The economic situation someone would affect the choice of products, for example Rolex ranking upscale customers while Timex intended for medium-sized customers. The economic situation of a tremendous influence product selection and purchasing decisions on a particular product (Kotler, Armstrong, 2006, p.137). The economic situation will also affect the choice of a person who buys goods. Marketers also need to be sensitive to income and observing the trend that favored customers. For example, if customers want to take it easy with his

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