These all comes under personal factors which influence the decision of buyer. For example a young boy would like to buy a trendy bike where as a middle age man would go for car. All the factors which are motioned above influence the buyer decision directly or indirectly so all of them play a very major role in understanding the consumer behavior. This is very complex processes and therefore needs a detailed and vast study or market research. As every individual is different his needs and wants are also different so to understand the common reference point and to create and deliver the value to customer and what he wants is very difficult.
More and more brands and products are being launched every day. At the time the customer gives very less time and attention to buy the brand. The marketers should attract the customer within seconds. Thus, your brand building starts much before the customer enters the final stage. Equally important is the fact, that at the buying stage, the customer can switch brands easily.
The first set in the buying process often is to select a group of brands to consider. Brand awareness can be crucial to getting into this group (Aaker 1991). Rossiter and Percy (1991) claim that brand awareness is the essential first step in building a
Consumer buying behaviour: What influences customers to get product or services? the buyer buying method could be a complicated matter as several internal and external factors have an impression on the buying selections of customers. customers don 't pay a lot of time thinking about the acquisition of low worth product that are bought on impulse. makers of such product can ought to implement methods that encourage customers to shop for on impulse from them rather than their competitors. Once customers purchase high worth product or non-impulse product, they usually bear a group method.
Consumers are buying based on brand awareness, marketers use repetition ad build brand familiarity brand rather than conviction. In order to promote shopping, sellers often use price and sales promotion to initiate testing of the product (Kotler, Armstrong 2010). In advertising a product of low participation, sellers must: • Create message emphasizing a few key points. • Use the visual symbols and images as they can be easily remem-numbered and associated with the
Moreover, consumer decision making process, in particular, five stages of consumer decision making process is discussed in detail. The subject of customer conduct is one of the enormously concentrated on points by the scholars and marketers in the past and as yet being considered. Scientists show diverse reasons concerning why buyer conduct has been the subject of numerous scholastics and specialists. One of the common views is that understanding consumer behaviour has become a factor that has a direct impact on the overall performance of the businesses (Kotler and Keller, 2012). It is important that customer buying behaviour is concentrated on as a part of the advertising and its principle target is to take in the way how the individuals, organisations choose, buy, use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions (Kotler and Keller,
Relationship marketing takes marketing back to its basic principles by acknowledging the deeply entrenched importance of maintaining customer relationships in order to generate loyalty and repeat business (Drummond et al 2008). The importance of the relationship between the seller and buyer is the key feature of relationship marketing. This differs from the traditional 4Ps approach (product, price, place, promotion) where the focus is on the products and services and a short term transactional orientation between the buyer and seller (Baines et al
(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood. (Glowa, 2002) A product or service is purchased only when the communication effect is active and is appropriately connected to the brand.