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Factors That Influence Consumers Towards Online Shopping

1217 Words5 Pages

Introduction:
In the 21st century where everything is achievable and within everyone’s reach, where you can find solution to anything and whatever you desire for is just a click away. Internet has squeezed the world and has brought everything and everyone within the reach. Internet played a vital role in communications and with advancement in technology the living standards and quest for luxuries is also increasing which is changing the way of life. People from all over the world can share their ideas today to make their lives easier, better and smarter.
Internet is becoming a major source of income for people as well. People do online shopping through internet. People find ease and convenience in doing online shopping. The older generation who doesn’t know how to use internet have also developed keen interest in learning internet and are also doing online shopping and running their business as well.
The thought of not going for shopping and not driving along the roads make people very comfortable and people get attracted towards it. During online shopping, the consumer and the seller has one to one communication and one can easily bargain on the prices as well but for the seller, it is very difficult to build the trust of the consumer so that the consumer buys the product from him.
Research Question:
What are the factors that influence consumers towards online shopping?
Research Methodology:
Objective of the study:
The objective of the study is defined below:
• To discuss

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