Fair And Lovely

1004 Words5 Pages

The brand Fair and lovely, has a name in the market. Targeting people with darker skin color, or face impurities that can cause people to look their least best. Fair and lovely has gradually made a name in the market over the past years, almost everyone is aware of this brand by now. Most controversial than its defense and efficacy is the style in which Fair and lovely is marketed. Fair and lovely's heavily aired television classified ads frequently carries the message of a depressed girl with few prospects who gains a brighter future by way of either achieving a boyfriend/husband or a job after becoming markedly fairer from using fair and lovely. These ads have attracted much public criticism, exceptionally from women's firms. But as a …show more content…

Fair and lovely had devoted their entire focus in not only the beauty products but had done a lot of charity work as well, including launching various campaigns against racism, and not to mention race wars. In India a newspaper article was published, that Fair and lovely was providing scholarships all over the country to those in need. However the candidates were selective due to their budget for this campaign. The three girls from Ahmadabad India, Hiral, Sapna, and Namrata were awarded scholarships for 2011, which was the major news in the local newspapers at that time, and an accomplishment for Fair and lovely. The manufacturer argues that 90 per cent of Indian women want to use skin whiteners due to the fact that it's "aspirational ... A reasonable skin is like schooling, considered as a social and fiscal step up". Prahalad (business guru) cites a young feminine street sweeper who expressed satisfaction in being equipped to use a fashion product that is tailor-made for her desires; she now "has an option and feels empowered." Prahalad contends that fair & lovely is making the poor feel the "actual price in dignity and

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