Fair Lady Magazine Analysis

1.

The magazine that this Tutorial Response is based on is a Fair Lady magazine from June 2009. It is aimed at the middle to upper/high class white women. It essentially focuses on the female body and, how to make it more desirable, how to lose weight, and make certain areas of it look better and so on. It also deals a lot with ‘typical’ female issues such as learning how to make those supposedly difficult dishes, how to keep up with the latest trends which women might not always pay attention to such as technology and social media. It is published every second week and it runs competitions directed at the white south African woman, for instance, winning make up or age defying facial products that appeal to white women because African women

It touches on religion, although that is never a big issue in many magazines that target white females. This is in contrast to many magazines, directed at black women, which go as far as having a page or two dedicated to religion because black women are said to be believers, and that is part of what makes a ‘true black South African woman’. It also features musicians which surprisingly are very diverse. As stated before, the Fair Lady woman reading the magazine is always looking for better make-up and tricks to update what she already has and knows, this make-up feature emphasizes the fact that in order to be the feminine woman you want to be (greatly influenced by the magazine) you need to be on top of your make-up game. Another thing is the cooking, the stereotype is that most magazine reading white woman cannot even make an egg, the feature then tries to go against this by giving the recipe of ‘hard’ dishes so that the Fair Lady woman can make these and take her femininity to a whole new level. The use of the celebrity further emphasizes the fact that that certain level of femininity is attainable and the celebrity is the proof of this this then leads to the features which educate the Fair Lady reader on how to attain all that the celebrity is and has, most of this though, is not possible because the picture is photo shopped. Meaning that the femininity by which all the other femininities are judged in not even real. This fuels the belief that the ideal representation of beauty is a made-up stick thin woman dressed in figure hugging clothes