Case Study Of Sustainability Trends In Fashion

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Since designers mainly focus on the materials that they want to create the apparel in, this is extremely limiting. Though the structural changes are forcing the market to innovate, this is at an extremely slow pace. Stella McCartney has been called a change agent with her company being studied as a case by the Harvard Business School. The main limitation the designers here feel is to work with the leather imitations. The leather substitutes are still hard to find despite them moving to sustainability twenty years ago. To encourage the designers there are initiatives like the green gown awards. The sustainable fashion bodies encourage the research and development of the various substitutes and its use. This is done from both the demand side (consumer awareness) and the supply side (Fashion houses and designers). 5. …show more content…

Sustainability Trends in Fashion a) Another key term is recycled fashion. This was first introduced by Giorgio Armani in 1995 in its first eco project to recycle denim. This initiative is now joined by brands like M&S and H&M. The problem here is that this seems like a perfect solution, the problem lies in the implementation. Most of our clothes are made of mixed fabric and hence this method cannot be applied. The methods of recycling different fibers are different and hence if your cotton shirt contains even 2% of polyester then this method might not

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