On the other hand, many brands which are really going green get accused of greenwashing by consumers. That discourages companies to publicly share their green initiatives (Hopkins, 2009). Many researchers (Shen et al, 2012) believe that sustainability serves as an efficient way to engage and captivate shoppers. However, in the UK for instance, while 30% of the consumers claim to be very implicated in ethical and sustainable issues, they still find difficulties buying sustainable products because they can not afford it for instance or because they are just not used to buy clothing from “green brands”. 1.1 Research questions and objectives Only few researches have been conducted regarding consumers’ perspectives on ethical and sustainability problems in the fashion industry and on the effect it has on their buying comportment.
The company developed strategy of selling its products within South and North America, however there is still great demand for the product overseas and other parts in Europe. Due to company’s lack of team board members and qualified employees the company is facing a break down in franchising and advertising. “The demand for makeup art cosmetic (MAC) is incredibly high, but the supply is unfortunately not. At present time, MAC is one of the cosmetic lines that has unbelievable demand for it, nevertheless to find MAC stores, campaigns and locations actually very hard” (Bretford, 2007, p. 1 ). This statement describes that there is lack of advertisements and promotional campaigns that would attract ordinary women to try the brand make-up and sell the products.
As a result that can be loss of the ability to compete with foreign competitors that affect with the rate of economic growth in the sector declined as well.For 2014 Thailand 's fashion industry is likely to slow. Because Thailand has a disadvantage in terms of inputs compared to competitors or higher production costs. The global economic still has not improved .So consumers reduce to consume of fashionable product. This is a group that does not need to consume on a daily
Moreover, it is found that the performance of France is quite weak as per the set criteria because their target population, consumer price index, and average price of product is lesser as compare to other countries (Falbe, 2012). For that reason, the Dollar Shave Club would not consider France for entering and launching their products. On the other hand, Italy is also not up to the set criteria because their overall points are lower than other countries that are why it would also not consider by Dollar Shave Club for expanding their business operations. Due to the cutthroat competition it is quite difficult for every organisation execute their business activities viably that is why they have to alter their plans and strategies in order to fulfil the requirements of their clients viably. However, the margin of error for Dollar Shave Club is very low and they must select appropriate place for executing their paper plan practically in a more accurate manner (Malhotra, et al.,
(Davidson) The return back to organic farming is still relatively new and hopeful, the idea that we can sustain our soil for the future of production is one of the growing outcomes of growing foods organically. Organic production saves energy on the farm (organic milk, for example, takes 20 percent of the energy input of ordinary milk), transporting the food for long distances is likely to undo many of its environmental benefits. (Millstone) Overall, even if the energy used to make produce organic items is lowered the cost of getting a product to be USDA Certified Organic is another story. Most people that are invested in the growth of organic foods trust that the benefits for healthier land and people outweigh the monetary
Due to internal reverse factor in the market is not growing so are the negative side. the internal factor is not in favor of the company due to fashion and change. Funding is also a major problem. Despite this talk about the external factor and here we can see that there are many competitors in the market otherwise. Example puma sneakers launch.
Because the local leather and tannery industry is currently grappling with obsolete machinery, low work productivity and inefficiency, the majority of leather and other raw materials necessary for shoe production are often sourced abroad. Thus, many manufacturers need high capitalization for operations. Because of the absence of a comprehensive research and development program, manufacturers are unable to upgrade their designs and equipment, leaving them incapable to compete with international product standards and quality
Also, the government can enhance the image by giving more money on the green projects since this is an international issue. At last, we can save more non-renewable resources and protect the place that we are living in. Nowadays, many people concern about how to protect the environment. Moreover, the non-renewable resources are almost used by human. Green projects are the way to raise public awareness on environmental protection.
Although the advisors and sales officers provide all the required information to customers, while selling their product,but 26% of the total customers felt that they had not received the required information. Provided information was complex, and rest of the respondents felt that the information provided was less and of not much help to them. • The study found that IDBI Federal Life Insurance has a very large variety of products in its portfolio, it has been observed that 37% of the customer felt that the product purchased by most the customer do not meet their actual requirement. • As compared to the Advisors, Sales people are performing more than advisors. In occurence sales people have motivated the most of the customers for purchasing the product.
The first disadvantage of fast fashion distribution system lays in imitation the designs of the big brands and fashion designers , but when you compare the quality , the finishing and the items used in zara’s items it is totally different and cheap , maybe it is more suitable for the client who is following the recent fashion trends with a medium quality . Another disadvantage recorded by the clients , that they have experienced scarcity due to the low quantities and small batches of items produced by Zara , as Zara can merchandise their shelves from 2 to 3 times per week , so if you can not get the item now , maybe you will miss it out forever, however this makes the clients visit the stores more often to check out the new collections and enjoy the uniqueness of their