Famous Brands Swot Analysis

Name, type, growth points:

- Famous Brands Limited is a holding company.

- This means that it buys the shares of franchisees and then controls them.

- Their motto is: you’re in good company.

- CEO- Kevin Hedderwick and he does own Famous Brand Shares.

-Last year was their 20th anniversary since listing on the Johannesburg Stock Exchange.

- In the case of Famous Brands Ltd, some of the franchises it controls are:

Wimpy
Debonairs Pizza
Mugg & Bean
FishAways
Milky Lane
Europa
Fego Caffé
As well as several pubs.
It also has representation in the United Kingdom. The global footprint of the Group now stands at 2 163 franchised restaurants spread across South Africa, 15 other African countries and the United Kingdom.
• Famous Brands Ltd is listed on the JSE. They fall under the category Consumer Services: Travel and Leisure.
• Famous Brands Ltd was founded by a man by the name of George Halamandre, who, after spending 5 years in America returned to South Africa in the early 1960s and launched a chain of Milky Lane ice cream parlours, soon followed by the country’s first steakhouse, the Rosebank Golden Spur.
• In 1970 Halamandres turned his attention to fast food, opening his first hamburger restaurant, called Steers, in Jeppe,

On the 9 November 1994, Famous Brands Ltd listed on the Johannesburg Stock Exchange (JSE) at a price of R1.65 per share which equalled a market capitalisation of R 41 million as opposed to 20 years later, where the market capitalisation is R 10 billion. He mentions that Famous Brands is South Africa’s leading branded food services franchisor with 18 restaurant brands and 2378 restaurants spread across southern Africa, the United Kingdom, India and the United Arab Emirates. Panagiotis Halamandaris also included the financial results attained, some of which are shown on my PowerPoint