There are many reasons why the fast food restaurants are popular. This essay will also talk about the major effects of the fast food culture on individuals and society. Convenience is the major cause of the popularity of fast food. People in 21st century are live with a fast pace. They wish to do everything quickly, including having their meal.
As of today, the fast food industry has become an essential element to many individual lives. And with that being known, the interactions between those who rely and contribute to the fast food industry are critically observed. When observing the interactions made between the customers and the workers within a fast food environment from a sociologist 's perspective, it is quite evident that the fast food industry helps maintain the stability of society and create the distance between the rich and the poor. According to the structural-functional pioneer Herbert Spencer, who believed that "society functions like the human body, and the social structures operate together to preserve society". It can be concluded that the fast food industry plays a major role in the stability of society.
Fast Food: Slow Death as Cause of Obesity and Heart Disease History of fast food Fast food outlets have been existed since ancient Europe. Many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets or vendors (History of fast food, 2017). Twentieth century change the perception of fast food. The first company that change the culture and perception of fast food was McDonald’s, followed by KFC, Wendy’s, Taco Bell, Pizza Hut, Subway and KFC. As they get a good appreciation from the customers followed by the impact of the globalization, almost all of the fast food companies have been expanded their restaurant chain in many areas or even nations.
Fast food industry competition According to the article in The Express Tribune written by Shahram Haq, competition in fast food industry helps middle class contribute to growth. In the beginning, the concept was only welcomed by the higher-income segments as prices made the food unaffordable for middle or lower income classes. Introduction of multinational food franchises, initiated in the 1990s, was in the midst of non-existent local fast food restaurants. Today, the trend is spreading fast and the industry experts believe this to be just the beginning for the flourishing industry. However, the industry has evolved since then as the restaurants now offer promotions at various hours of the day and on different products to open doors for the middle-class and low-income class.
Most people have the devices that are easy to access the social media such as computers, smartphones. People can easily get up-to-date information from social media. So, it is beneficial for people because they can get online and see what is going on from anywhere they are. In addition, the company can update their news and upcoming events on social media. Consequently, customers can get updated information all the time.
From the restaurateurs' perspective, digital menu boards, flat screens and in-store signage will be critical marketing tools. It opens a new era for take-out foods. Even though they don’t use much technology in cooking process but applying a lot of currently technology is one of their strength. There is no product technology or research and developments occurs which can make a real difference in the products they offers. But it has a secret recipe, which separates its fried chicken and other foods from other fast food providers and attracts more customers.
According to  Kivela (1997) and a Quick Track (2003) study, critical factors responsible for the selection or rejection of restaurants included factors like quality of food served and menu variety. In addition to these factors, customers also preferred a quick-service restaurant (Quick Track, 2003) because of the taste or flavor of the food, cleanliness of the restaurant, accuracy, temperature of the food, quality of the ingredients, value for money, speed of service, courtesy, locations of the outlets, menu items, availability of healthy/nutritious food, and overall appeal to
In buying food in a restaurant we tends to lose a lot of nutrients. A well-balanced food contains all essential elements which are necessary for human development. Another important perceived value of visiting fast food is monetary benefits. Fast food provide food on the table especially for the singles and those that lives alone can eat at low cost (Vorley, 2008). Without any iota of doubt, the main advantage of fast food is the fact that it saves time.
Also, it was revealed that fast foods changed tremendously the eating habits of the new generation. The dominance of western foods through pioneered by McDonald, Starbucks, Hardies, etc is the result of globalization of foods in the country. With the introduction of the fast foods, the research work revealed the findings that for the new generation, fast foods offer more good effects than bad effects, fast foods are very important in the country not because of its good effects to health, time preparation but fast foods have good effect to the economic development of the country because of its corporate tax that helps boost the government national revenue. Finally, fast foods do not have unethical practices as well according to the opinions of the respondents which are in objection to the opinions of the various authors found in the literature review. Generally, fast foods changed the eating habits of the new
They love the lifestyle of freedom and seek freedom. The fast food culture is a kind of way of freedom without doubts. It meets the attitude of life of America——freedom and casual. In America, there are a lot of brands of fast food are promoted, such as, McDonald 's, Kentucky Fried Chicken, Pizza Hut, Starbucks, Wallace, Taco Bell, Dicos and so on. The fast food refers to some food that they are able to prepare and provide for customers quickly.