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Business Case Study: Faragalla Group

2546 Words11 Pages

Executive Summary
Highlights
Faragalla Group at present is thought to be one of the greatest and most differentiated sustenance organizations for food in the Middle East, the group owns 3 companies which are The Egyptian company for freezing and beef processing, The Egyptian food company &The Egyptian Company for Food Development Faragalla consists of 28 factories, and also participate socially in Egypt through their own branded hospital. The group lost mainly their image in the food & beverage industry as a good quality brand alongside with other firms in the same industry that have a better image and position for the customer that led the customer to buy the , despite being one of the most successful firms in the market.
Objectives
Get back …show more content…

Competitive Analysis It is the understanding of the various ways potential customers chose to spend their money therefore the company has searched for a competitive advantage
The meaning of competitive advantage is advantages that will distinct Faragalla from the other competitors so that the customers will be willing to spend more money on their products and will give Faragalla the ability to compete between the other competitors, Faragalla is already have a competitive advantage that will distinct it from the other competitors which is the low price that make it different from the other competitors.
Also one of the competitive advantages that distinct Faragalla is the size of the company; Faragalla is considered to be one of the biggest and most diversified food companies in the Middle East. So the history of the company will help in making Faragalla to take a place in the market. Major …show more content…

Product: they offer different types of products in different packages and they are highly diversified. They offer different types of processed chicken and meat as dry, caned, chilled and frozen. As well as the great varieties in vegetables and fruits, Frozen and in Jars. They also offer a high range in juices, bakeries products, and dairy products like Milk, Yogurt, cheese…etc. In additional to the confectionary products they offer, like croissant and biscuits…etc. They also produce diverse products of: Jam & Honey, Ketchup & Tomato Paste, Stocks & Bouillons, and Concentrates & Pulps.
Price: They have a high range of different prices with its different products but generally they are considered one of the lowest and best prices in the Egyptian market of food industry.
Promotion and Place: Faragalla isn’t very successful in these 2 Ps as they focus more on the business to business than the business to consumer therefore they may not have any promotions to their customers and they are not widely distributed in the markets though they are very successful in the business to

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