Chapter 2 – Literature review
This chapter reviews the relevant literature that seeks to answer research objectives
Objective 1: To identify and explore the possibility of children clothing with new fashion accessories.
Objective 2: To find the particular customers (wholesalers and retailers) who would be selling the products in their stores.
Objective 3: To develop a research work which will help in identifying the basis and presumptions for marketing of these goods.
2.1 Fashion Accessories
According to Bellini , Fashion accessories are decorative items that supplement one 's garment. Fashion accessories add colour, style and class to an outfit, and create a certain look, but they may also have practical functions. Accessories help highlight a dress or apparel. They can also help to hide a weakness of a dress.
2.1.1 Uses of Fashion Accessories
According to the Textile fashion study, fashion accessories are used as a value addition on the garments. Fabric is the basic material in garment manufacturing. Except fabric of garment, the other materials are known as Fashion garment accessories. These have to be chosen in such a way that they complement the outer fabric both aesthetically, in terms of decoration, and practically, in terms of ensuring that the garment performs as expected in its intended end use. Fashion
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Today the Garment & Accessories prospects are growing rapidly due to significant changes in innovated trends. It is providing importance in garment and playing a major role in fashion . Despite of this substantial growth it has a unique position as a self-reliant industry, from the production of raw materials to the delivery of finished products, with substantial value-addition at each stage of processing; it also drives a major contribution in the country 's
There are many things that we associate ourselves with, or that we like having. A lot of us like clothes. A lot of clothes. A variety of clothes that we can wear to match however we are feeling. Oftentimes, the fabrics we wear or possess mean something to us, whether they are from someone special or passed down through generations.
Fundamentals of Fashion And Their Reflection In “The Next Black” Aaliya Gujral Unquestionably clothes are a prominent part of our lives. They help us express who we are and often represent our sex, occupation, age and social standing. Clothing has been used by humans for thousands of years, and comes in a variety of forms. It has evolved throughout the course of history to include more fabrics, patterns, styles and designs.
FSA Practice Essay: Clothing Over Time Clothing has existed in many cultures for thousands years, and clothes have advanced in their style and functionality over all of these years. From ready-made apparel used in the America Civil War to using computers to design clothes during the 21st century, clothing has come a long way from its origins. Preferences in clothing changed drastically as well, going from preferring style over comfort to comfort over style and back again countless times throughout the years. Overall, the evolution of clothing has been one of the biggest in terms of items for humans and will most likely grow even further into the future with new and better technology.
Textile designers are influenced by a huge variety of inspirations, which can be reflected in the fabric decoration and fabric colouration used in their designs. For example, Collette Dinnigan’s choices of fabric decoration and colouration techniques are persuaded by feminity, Indian culture, as well as classic designs such as Yves Saint Laurent and Christian Dior. This can be seen in the pastel colour palette, soft embroidered embellishments and textural manipulations of her wedding dresses and formal wear garments, which are often heavily beaded using Indian techniques, similar to Dior. Dinnigan’s designs feature printed fabrics motivated by floral motifs and feminine colours, which also influence her application of floral lace fabrics, embroidery
The evolution of fashion industry should be in trend with the technology developments. Technology is the driver of transformation supported by government incentives. The options could be as below • Fabrics used should be new high-tech. Some examples could be nano-tech fabrics and programmable clothing, use of biodegradable non toxic spray-on clothing • Clothes for each could be designed using 3D body scanners which will allow people to “try on” clothes in virtual mirrors and interactive screens • Switching to a “low-carbon” economy based on renewable
One of the possible solutions to the above issues is to continue with the Product Lifecycle Initiative, but with a refined scope. As proposed, Patagonia might repair any garments regardless of their brands. Such services may benefit its competitors at the expense of Patagonia’s profits as it will incur extra cost to boost repairing capacity. Therefore, Patagonia may consider to provide such services to other brands only when they agree to pay a price for it. Also, outsourcing the repair services to reliable and high quality provider can keep their repair cost at a low level.
This report will be based on targeting customers groups and marketing mix based on Apple. I will explain in what way and why groups of customers are targeted for selected products in Apple. I will explain the particular group of consumers which Apple would be targeting their products at. Apple is an American world-wide technology corporation that sell up-to-date technology to its customers.
This was the medium constant development of high quality apparel, with attributes of customers’ feedback, to refine the clothing standard. 4.1.2 Product
In order to explicitly analysis the clothing industry, emphasis must be laid on Textile
They focus on attracting younger customers while retaining Burberry’s core customer base by filling up the gap in the market, between that of classic fashion and cutting edge fashion. Their products are classified into two main types that include fashion or continuity. Fashion products are made to be responsive to latest fashion trends and usually only had a seasonal life cycle. These products are introduced on a collection-by-collection basis. As for Burberry’s continuity products such as the classic trench coat, their life cycles are anticipated to last for several
Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.
Fashion can find expression and be coded by materially and visually in forms of color, shape, texture and branding, and must be created and spread inside cultural fields combining local and global systems. Fashion is not just a social practice concerning clothing and address. It is more of an expressive sensibility favoring novelty and individuality, which energizes facets of both monetary production and personal consumption.
With the increase number of buyer,the industry of fabrics’
Luxe materials, brocade, exaggerated silhouettes, lace. Etc.
Sustainability in Design Report Sustainability is important as it impacts our social, cultural and physical environment. In the Fashion and Design industry, some fashion designers take sustainability in textiles very seriously. Textiles are anything from a simple dishcloth that you use every day to the obvious one, your clothing. Sustainability in the fashion industry involves ensuring that the garment that you are making can get maximum wear in its life cycle. Sustainability can be defined as when fashion meets nature.