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Fashion And Body Image In The Fashion Industry

1318 Words6 Pages

For as long as one can remember, women of every genre have been plagued by some degree of desire for acquiring an ideal body image. This is not surprising as it is natural human tendency to come across as the best and be envied by others. However, in today’s’ modern times, this desire is steadily becoming an obsession and an unhealthy one. The most prominent reason for this phenomenon is increased exposure to Fashion and the unrealistic body images that are promoted through it. Here there is a need to clear the terms “fashion “and “body image as used in this paper. Fashion refers to any style or practice that gains popularity among the masses, Most commonly this term is used with reference to style of dressing, the latest looks , accessories and even acceptable mannerisms. Body Image is a complicated aspect of the self concept that concerns the individual’s perception and feelings about their body and physical appearance,(Cash & Pruzinky, 2002).This paper is an attempt to understand how Fashion promotes the image of ideal women and its consequences on the women of today. Globalization has brought about drastic changes in the business arena. The increased interaction among different cultures has helped the Fashion Industry to grow and flourish. Consequently the impact of fashion on the general perception of people , especially the youth of today has increased manifold. Following the latest trends or as the youth of today says “ being in vogue”, is considered to be a pre

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