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Fashion Case Study: Madura Fashion And Lifestyle

860 Words4 Pages

MADURA FASHION AND LIFESTYLE: Madura fashion and lifestyle originated in the erstwhile coats viyella Plc Europe in the year 1988. In December 1999 Aditya Birla Nuvo and Aditya Birla Group Company acquired Madura F&L and then in the year 2000 the company become wholly owned subsidiary of Aditya Birla Nuvo. Madura Fashion and lifestyle is one of the fastest growing apparel companies of India which is a division of Aditya Birla Fashion and retail ltd. It is a premium player in lifestyle in the retail sector. It consolidated its market leadership with a help of its own brands and later it came up with international labels which enabled the Indian customers to buy global prestigious fashion wear. The company’s portfolio has a wide range which includes …show more content…

Quick doubling of revenues required serious scaling with new store location and speedy execution of its expansion plans. It became imperative for the company to build a scalable model to engage and manage a diverse workforce which was spread across 8 brands 5 channels and over 200 cities. The retail industries mantra to achieve consistency was to establish uniform standard of rating procedures (SOP) across all of the store locations. The available IT solutions focused on training and certification. Very few IT packages enabled SOP implementation and compliance tracking. It was difficult to incorporate mid-course changes as and when the company’s processes evolved. Any gaps in execution were patched up by mechanisms such as E mails, phone calls and …show more content…

The application may be technically complex or its licensing system may be too complex A retail process consists of 4 points i.e. a manufacturer, a wholesaler, a retailer and a consumer. IT facilitates exchange between them. There was also previously no software from proper information system inside an organization. In a competitive environment lack of proper communication led to loss of potential business due to delays. About Wooqer: What does wooqer do? Wooqer is a platform which is designed to drive communication and engagement in large companies and firms and forums. The one using this platform can distribute the content and track any details, aggregate and analysis data and run simple transactional work flows. When the solutions and software packages are verticalised there is a high possibility that they will become inflexible and will not adapt to changing business conditions. There is a possibility that all companies will implement similar software packages and when this happens there is no differentiator at an operations

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