Because in the family also served a variety of roles, so that they not only buy necessary goods for themselves, but also supplies the majority of children, the elderly supplies, household goods. 2 Female consumers have a great influence. Women usually have strong communication skills, ability to infect and spread ability, good through persuasion, advice, messenger, etc. have an impact on other consumers around. Female consumers will buy their own products using the experience and satisfaction accepted satisfactory service experience as his bragging, use every opportunity to preach to others, to prove his visionary or
Better understanding of consumer result in an efficient marketing strategies. The factors that influence consumer decision in fashion clothing can be mainly divided into three variables: Demographic, Psychographic and Socio-Cultural Influences. Consumer and Consumer decision A consumer is one who determine personal wants, buy products, and uses those products.
Although fashion moves faster and faster the concept of clothing hasn't changed much in over the years. It continues to shape the identities of individuals and societies around the world. Fabric is still being used to cover our body and continues to signify social code. Although clothing plays a role in identifying differences among individuals within different socioeconomic levels, it serves many practical uses as well. Clothes are necessary for several reasons: they help us identify cultures
These opportunities include jobs and also new activities. Fashion designers had a strong influence on young women, they were able to introduce women to androgynous styles and sports fashion. The fashion industry was booming, new styles created a market of various fabrics and colors.Clothing was introduced was women eager to do anything that a man could. For example, “During this time there was a great increase in the number of women in clerical, trade, and professional groups, and the number of women in the workforce grew to 8,500,000. For many women, their first job outside the home was in the garment industry” (Presley, 317).
The questionnaire used consisted of 16 questions. A five level Likert Scale was used wherever applicable. The questionnaire was a mixed bag of open ended and closed ended questions. The questionnaire was filled by respondents themselves. Responses of 31 women and 50 men were recorded to carry out our
CHAPTER FOUR I.P.Ihalagama 112222H Level lV Product Design Department of Integrated Design University of Moratuwa Research topic The impact of the gender attribute in personalize products and their forms. Introduction In this research I intend to study the impact of gender qualities to product design by using the design elements. When using the products, Consumers give different feedbacks on the designs. In many times they give their attention for personalized product than other products such as “perfumes, shoes, jewellery, bags, and it has been a long tradition in early days of designing to this day. The research concentrates on the approach of basing the design process on general view and perception of gender stereotypes.
This time also marked an incredible event of America’s politics: the women’s right to vote. With this policy, women were provided more opportunities to express themselves, to show their personal point of view. Therefore, fashion was affected by this notion. Teen girls were more prefer the style with shorter dress, in accompany with long stockings. Toghether with the popular of jazz music, the image of the young, independent female called ‘flapper’ were especially prominent in every party during this time.
Throughout their discussion of clothing, most—if not all—historians follow a chronological order as they talk about clothing throughout history. Lynn Yaeger, a fashion editor for Vogue and regular contributor to The New York Times, writes her article “Fashion and Style” in the chronologic going briefly highlighting major fashion trends throughout early American history up to WWII and their connection to the events that shaped society. Historians such as these tend to follow more topical driven papers while textbook type tend to discuss a wide variety of influences seen in clothing. “Fashion in dress are particularly useful for analyzing culture as contested terrain because a central element of fashion is change.” Fashion is a way in which its studiers are informed about the impact of the article of clothing, the time period of its popularity, the type of people who wore it, and so much more. Studies of clothing reveal everything about the person who wears it and its
Fashion also brings people together on sharing one another's taste in clothes. What most people don't pay attention to is the designers behind the trendsetting. These people make up the fashion industry. The fashion industry is accountable for the design, manufacture, selling of clothes and accessories whether it’s sold online or in stores. Many people create a living out of becoming a part of the fashion industry.