Tommy Hilfiger Swot Analysis

American fashion designer Tommy Hilfiger shaped a brand of clothing that was very popular with quite a lot of different communities in the 1990s.

Synopsis

Fashion designer Tommy Hilfiger was born on March 24, 1951, in New York. Hilfiger has built his brand, using his signature red, white and blue tag, which has become admired between the upper class and the relaxed buyer. Before making his massively trendy product, he opened several stores in the '70s. It wasn 't until 1984, when he was approached to design a men 's sportswear line with his name that he took off into the stratosphere of reputation and fashion.

Early Life

Fashion designer Tommy Hilfiger was born on March 24, 1951, in Elmira, New York, the second of nine children in a working

Though Hilfiger was embarrassed by the fallout, the bold tactics worked. Hilfiger 's line of preppy clothes with his trademark red, white and blue logo soon became violently popular. By the early 1990s, the hip-hop world embraced extra-large versions of Hilfiger 's clothes, and the brand industriously courted rap stars and celebrities. Snoop Dogg 's choice of a massive Tommy Hilfiger t-shirt during a Saturday Night Live performance in March 1994 brought sales statistics to an all-time high.

Despite Hilfiger 's marketable success, however, the fashion elite still affronted him. In 1994, the year Hilfiger was the leader for the impressive Committee of Fashion Designers of America Menswear Designer of the Year, CFDA decided not to give the prize at all. They, later relented, and gave it to him in 1995.

Hard

His specialized fortunes crumbled as well. His clothes fell off in reputation among the hip-hop set, and sales plunged by as much as 75 percent. Worse than bad sales, the Tommy Hilfiger brand wasn 't cool anymore. "The big logos and the large red, white and blue theme became ever-present," Hilfiger said. "It got to the point where the urban kids didn 't want to wear it and the preppy kids didn 't want to wear it." Hilfiger took a hard look at his company 's mistakes and reworked the brand. In 2007, he signed an exclusive deal with Macy 's to sell the company 's best-selling lines only at their stores.

Hilfiger married second wife, Dee Ocleppo, in December 2008, and the couple welcomed son Sebastian in August 2009. In May 2010, his once-again-profitable company sold for a massive $3 billion to the clothing corporation Phillips-Van Heusen. He expected the Committee of Fashion Designers of America 's Geoffrey Beane Lifetime Attainment Award in 2012.

Today Hilfiger continues to be the principal designer of his brand, and there are more than 1,400 of his stores in 90 countries. In 2016, he took his "classic American cool" looks in a new way. He joined with Runway of Dreams to make a line of adaptive clothing for kids with