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Fashion Industry In Thailand Essay

812 Words4 Pages

Situation Analysis A fashion market is the market that including apparel and related product such as tattoo, furniture, perfume, garment etc. A fashion market structure is contain with Haute couture, ready to wear and street fashion. Nowadays fashion product has a market value of 1800 billion US$ in 2011. , segmented by age, gender, geographic and behavior. An expected GDP growth rate for major consuming economies expect less than by 5% except China and India, steadily reducing share of apparel and footwear in household consumption in EU and U.S. .A world growth rate of apparel market combined by CAGR(compound annual growth rate)by 2020 is 4%, 2% in Japan, EU, U.S. and 8% in Brazil, China and India. Meanwhile in Thailand the fashion industry Dr. Atchaka Sibunrueng Department of Industrial Promotion (DIP) said that many last year. Thailand has been affected by the declined global economy. Expectedly, the European and the United States which is the main export market of Thailand. Thailand has resulted in many of the industrial sector declined. Moreover, foreign investors began to move production to countries with lower costs, such as Thailand, China, India. Actually, this is one industry that can be main …show more content…

As a result that can be loss of the ability to compete with foreign competitors that affect with the rate of economic growth in the sector declined as well.For 2014 Thailand 's fashion industry is likely to slow. Because Thailand has a disadvantage in terms of inputs compared to competitors or higher production costs. The global economic still has not improved .So consumers reduce to consume of fashionable product. This is a group that does not need to consume on a daily

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