Literature: Similarities Between Fashion And Art

Chapter 2 Literature review (5000 words)

2.1. Introduction

This chapter presents a review of several authors related to the study. The main reason of study is to acknowledge the works of previous authors have written in this area of study. According to Biggam (2015), a literature review is important as it establishes a good foundation for recommendations and opinions presented by authors regarding fashion and art. The researcher provides an overview of the origin and development of fashion, similarities between fashion and art and factors affecting growth of fashion and art. The chapter also examines the existing literature on challenges facing fashion and art and possible solutions.

2.2. Definition

2.2.1. fashion

According to Baudot (2006),

Jimenez and Kolsun 2014 described this era as “the rise of fashion”. In addition to that, Rinaldi (2014) noted that recognizable fashion rose in the mid 14th century in Europe. According to Rinaldi (2014), fashion in western Europe changed at a very high rate that was almost unknown to other regions of the world.

Similarly, Jimenez and Kolsun (2014 ) noted that other parts of the world only experienced changes in fashion due to political changes. According to Rinaldi (2014), political changes led to the development of tailoring significantly and clothes were made to fit the human form. Jimenez and Kolsun (2014) noted that,after development of tailoring complex clothes were worn by middle class people that included skilled workers. Fashion was also more evident and was set by the high class people of the

According to Geczy and Karaminas (2012), fashion and art are one and the same thing. Geczy and Karaminas (2012) noted that both fashion and art are visual and are categorized as visual art.in addition to that,Mcmahon (2013) found that visual arts changed as fashion changed. In the same way, Geczy and Karaminas (2012) found that drawings, photography, filmmaking and modeling all were entangled and dependent on each other.According to Geczy and Karaminas (2012), fashion depended on modeling, which is considered as an art for promotions and advertisements.

Geczy and Karaminas (2012) noted that both fashion and art incorporate aesthetic rules. Fashion and art apply aesthetic principles to captivate the mind of the observer. According to Geczy and Karaminas (2012), fashion and art products only sell when the buyer is satisfied with the product. In addition to that, Prettejohnne (2007) found that qualities like beauty are highly emphasized in fashion and art.

According to Prettejohnne (2007), new colors have been invented that are more appealing to the audience. Prettejohn (2007) further noted that aesthetics like walking styles have also been applied during the fashion shows only to appeal the audience. In addition to that, Mcmahon (2013) noted that a lot of research is being carried out to come up with better aesthetic