MAGAZINES AS MEANS OF MASS COMMUNICATION
WHAT IS MAGAZINE?
Magazine is an important print medium of mass communication. It is the predecessor of the daily newspaper. A magazine is published periodically in a bound format, has a double paper cover and usually better quality paper is used.
Kind of magazines
• Weekly
• Monthly
• Annually
Type of magazines
• Women magazines
• Men magazines
• Kids/teens magazines
Women magazines
• Food magazines
• Fashion magazines
• Health, fitness magazines
• Luxury magazines
Food magazines
• Food magazines are the magazines which have recipes, nutritional information and healthy tips for cooking. They also consist of recipes for herbal medicines. Many people are unable to watch cooking shows on TV because
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Other topics are maintenance of female health, alternative medicine, find a good doctor, mental health issues, health organizations, sex addictions, and skin care products. These magazines contain fitness tips, weight loss, healthy diet, diet tips and healthy recipes for women of all ages. Mass Audience of Health and Fitness Magazines:
• The mass audience of Health and Fitness magazines are women of all ages who want to stay physically, emotionally, and mentally fit, fitness enthusiasts, baby boomers, people who love a change of lifestyle, and health care practitioners.
Mass Audience of Health and Fitness Magazines:
• The mass audience of Health and Fitness magazines are women of all ages who want to stay physically, emotionally, and mentally fit, fitness enthusiasts, baby boomers, people who love a change of lifestyle, and health care practitioners.
Health and Fitness Magazines as Mass Communication:
• Sophisticated societies use magazines to deliver health information. The mass message of the writer is conveyed to a large number of people. The readers are mass audience and the magazine is the mass media. We can also give public service message to the people. The readers can find different topics in these magazines which are very helpful for them in their daily lives.
Examples of Health and Fitness Magazines:
• Health
As guest editor of Star Telegram newspaper, I did what was asked of me and reviewed the article written by Susan Bordo “Never Just Pictures”. Bordo focuses on body image and our perception of beauty and how we are “supposed” to look according to the media. “Never Just Pictures” should be published because Susan Bordo has factual evidence to back up her reasoning to her claim about body disorders, the role that different types of media have on society, and how it is creating a false image of what true beauty really is. In this article, Bordos central claim is for the readers to get an understanding of today’s obsession with body image, and how we are no longer accepted for just our personality and our good traits but for the physique of the human body.
Dissatisfaction amongst today’s youth regarding their personal body image is increasingly common, warranting a necessary change in the norms and behaviours that are portrayed to Canadian youth. The necessary change that must be implemented moving forward is the portrayal of healthy and attainable body images through media. A 2012 ABC News article stated the average model weighs 23% less than the average woman (Lovett, 2012). Such an appalling statistic is something that must be tackled as we progress toward the future seeing as it showcases to the youth of today that anorexia and unhealthy body weight is seen as desirable or attractive. The relation between such a statistic and anorexia is clear.
In the essay by Yusufali, she boldly writes: "[By] reading popular teenage magazines, you can find out what kind of body image is "in" or "out"' (page 52). By this, Yusufali explains how women
The Magazine The American Revolution (led by Colonial Williamsburg) started with the Magazine. This building has historical significance, relevance for citizens today, and it connects to the motto, “That the future may learn from the past.” The Magazine had guns and weapons the troops could use for war. The Revolutionary War did start with the Magazine.
The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.
The rhetorical imagery used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines, online websites and through television commercials. Fitness magazines and advertisements are distributed worldwide targeting men, ages 18-30. Fitness magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “flawlessness”. The company’s focus on young adults due to their belief that their consumers have the money to buy products to obtain the body they want or the body portrayed on the cover of the magazine.
Men and women nowadays are starting to lose self-confidence in themselves and their body shape, which is negatively impacting the definition of how beauty and body shape are portrayed. “...97% of all women who had participated in a recent poll by Glamour magazine were self-deprecating about their body image at least once during their lives”(Lin 102). Studies have shown that women who occupy most of their time worrying about body image tend to have an eating disorder and distress which impairs the quality of life. Body image issues have recently started to become a problem in today’s society because of social media, magazines, and television.
That marked the beginning of magazines developments as its becoming one of the leading media in the world all because they started putting ads
In order to achieve the body culture claims to offer, one resorts to dieting and exercise; dieting and exercise,
Thigh gaps, flat stomach, big boobs, curvaceous hips. Something all girls dream of having and spend heaps of time and money trying to achieve it. In reality, it’s 99% impossible to get the super model “hot bod”. As an average, food-loving, lazy woman, I admire their ‘beautiful’ bodies and accept that my body will never be like theirs. Victoria’s Secret (VS) is a famous American retailer of women’s lingerie who’s widely known to use supermodels called “Angels” to advertise and promote the company’s lingerie.
Tabloidization is the change in the format of newspaper into the tabloid form and enhanced focus on entertainment and celebrities deviating from the serious issues. Media is the imperative as well the integral element of polity and the fourth estate of the democracy. The present trend of media is more of a show than a medium of delivering the news. Media has taken to gossips, sex and sensationalization which distracts the attention of the people from the real issues around the world. Glamour is now a regular dosage in the everyday newspaper, which gave birth to the so called page 3 culture.
In this advance era, mass media plays a significant role towards all of us and we can truly admit that mass media is one of the basic essenssial that used by everyone in their daily life. Generally, mass media is a print and electronic means of communication that spreads messages to the audiences and carries out information to the people in the society. Mass media can be divided into two categories, which is the print media include like newspaper, magazines, and books. Another mass media is the electronic media include like radio, television, and internet which is used by most of the people nowadays. Media is one of the most influential aspects of our lives.
Magazines play a great importance in media, and use a variety of categories to reach out to its readers, which are the following
The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.
Conceptual Framework Media and information literacy has a big purpose in every learner. It is very important to have knowledge into it and advance education about it. But the come out of this point, majority of the learners are lack of knowledge on MIL and it manifest of-the-line the level of knowledge in media and information literacy. According to Wikipedia, media and information literacy recognizes the major role of information and media in our everyday lives.