Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In short the system of collecting data for research project is known as research methodology. This includes various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology.
The research process consists of various closely related activities. The following order concerning various steps provides a useful procedural guideline regarding the research process:
i. Formulating the research problem ii. Extensive literature survey
…show more content…
3.4 Research Model 3.5 Research Approach
3.5.1 RO1: To get an overview of Indian Digital Advertising Industry scenario
Research Design:
Exploratory Research: This research design is generally used to clarify thoughts and opinions about the research problem or to provide more insights on the research topic. Often the researcher is new to the problem either because the product or the brand is new or the researcher is studying it for the first time for his/her research. In such cases, the first few studies tend to be exploratory in research. (Nargundkar, 2002)
The researcher used this research design because the exploratory research provides a clear understanding about the research objectives related to the research study and helps to crystallize the defined gap. It is used to identify the variables used in the case studied. The data will be collected by the consumers through the questionnaires, which will contain both the qualitative and quantitative data as the descriptive study is restrictive in respect to open-ended questions so that is why the researcher needs a flexible research design which will be suited for the research study.
Data Collection
…show more content…
Data Collection Method:
The data collection methods used in this research objective are:
Secondary Data: Articles, Online Data, Magazines, Books, Research Papers, etc.
Primary Data: In the primary data, questionnaire was designed to assess the answers and opinions from the individuals regarding the brands which are engaging the customers more.
Questionnaire:
A questionnaire is a data collection tool designed to collect responses from a targeted sample size in the chosen sample frame. It is an easier option to take a research survey. The questionnaire contains two types of questions:
1. Open-ended questions: Questions which permit any answer from the respondent in his own words are called open-ended questions.
2. Closed-ended questions: Questions which structure the possible answers beforehand are called closed-ended questions.
The purpose of a questionnaire is to collect with ease the data required from the target respondents in the marketing research. The questionnaire must be easy to understand, easy to fill, and must fulfill its
As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being
Thus, before reaching any conclusion it is necessary to get more information about survey. Thus, all the above mentioned questions can question conclusion of the argument. The answers may support or may not support the argument. Therefore, before reaching any conclusion, first gather all the information required to answer above questions, which will help to reach on right
Assignment 2 – P3, M2, D2 – Market Research and Marketing Planning Market research is a method to gather information in order to make a decision, the organisation would have the market research department analyse and identify any problem that’s related to marketing. It is their duty to gather valuable information based on the consumers wants and needs so they can carry out smart decision about their marketing, whether it’s a service or goods. Market research can also be collecting information about their competitors. There is four main methods for market research, there is primary research. Primary research - • Observation – This is an effective way to market research because you get to watch first hand on what people prefer to have rather than asking what they prefer; this is because the results will be more reliable if the consumers are unaware.
Questions two, three, five, six, eleven and thirteen involve categorical variables at an ordinal level of response. Whereas question eight uses continuous variables at the ordinal level of response. I used ordinal responses as due to the potential sensitivity the topic may have on individuals, it is less intrusive to ask for an exact answer and therefore using strongly agree/ slightly agree, may be easier for respondents to respond too (Fowler, 2009). The response formats I have used are relevant to each question and therefore, it ensures a more accurate measurement of
Paramedic practice is ever changing and it’s a continuing challenge to provide the best care for patients. Many studies that have been conducted with evidence based practice are still relativity infantile within a prehospital or emergency medical service environment. Evidence from Merrill (2014) indicates that “evidence based medicine” only began to progress in the 1970’s. This patch will aim to discuss, explore, investigate and to analyse the outcomes within the method of qualitative research using the example case studies of O’Hara et al (2014) and Price (2006). O’Hara et al (2014) discusses that the aim of the study was to qualitatively examine potential system-wide influences on decision-making in the ambulance service setting and to
Quantitative research could also be about asking people for their opinions in a structured way in other to have hard facts and statistics to guide 3. RESEARCH PROCESS Research: is a method of describing, exploring, relating or establishing the fact of an existing concept, factors affecting the phenomena and the relationship among them. Process: collection of the activities carried out in the research is referred to as the process. Research process is an orderly and systematic process that requires more art than science through thought and patience. It is also a multiple step process where steps are interlinked in the process.
Favorite Brand Paper Companies’ aim is to develop goals and strategies that will promote their brand and product they furnish. The purpose of this paper is to identify a brand the author is passionate about and provide reasons as to why the author possesses such desire for this brand. In addition the paper will determine whether or not the company has been able to successfully build loyal customer relationships across different groups and why. Lastly, the author will identify other competitors in the same industry and identify why the author’s has selected the brand above the competitors. At a young age the author was brought up viewing televised sporting events with family.
The three descriptive research methods that I will discuss are Naturalistic Observation, Survey, and Case Study. Naturalistic Observation is a research method in which people or animals are observed in their natural habitat without any controls or variables. This type of research method may be conducted if you want to see how people truly act without being watched. For example, this research method may be used to determine who are healthier shoppers, men or women? The researcher would go to a food store and take count throughout the day of how many men and women he finds in the fruit and vegetable isles, and how many he find in the snack isles.
Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.
In other words, surveys can be categorized as written survey or online survey. It is apparent that each type of survey has it merits and demerits. First, the primary aim of survey is to collect aggregate data that represents the population. In this case, mail surveys would be appropriate because it evades interview
when do you think it would be better to use an open ended question? As fixed alternative question, this allows confirmers to answer a question simply by clicking on an answer and reality anonymity. Open ended questions works well when a brand in looking for an engagement with answers.
2.0 Procedure A few secondary resources were used in the research process. These sources range from newspapers articles, news website (BBC) and online databases which were accessed via the Internet. These sources were chosen based on direct relation to the topic and its scope. Moreover, these sources were referred to gain better understanding about the topic and explore expert opinions and research done in order to fulfil the criteria of each objective
The term Research Methodology refers to a set of procedures, methods & techniques that are put together by the researchers to obtain a solution to the problems they confront during the collection of data. The researchers look for the most crucial data which is inevitable for the research. Generally there are three kinds of approaches or research methods namely Qualitative, Quantitative and Mixed. These methods are used to gather data and resolve issues that emerge during the process of data gathering. The researcher can bring forward his findings either in the form of quantitative or qualitative or mixed research methodologies only when the data is collected based on the preliminary data gathering process and the secondary data gathering process.
Chapter two; Literature Review The entire research journey is based on few important steps which can also be recognized as research process involving certain measures; to be carried out effectively. This process includes (Library, 2015); 1. Framing of a particular research question 2. searching and examining the relevant literature studies 3. Management of the accumulated search data 4.
In today’s world countless new products are emerging into markets, their advertisements are cluttering the media channels and the availability of variety of brands causes a consumer’s attention to become divided where they are often left confused as to which brand to opt for. Marketers, in this situation, use celebrity endorsement as a tool to cut through all the media clutter and manage to grasp the attention of their target consumer, triumphantly. A celebrity endorser has a profound impact on the consumers and celebrity endorsement has been undertaken by many scholars and researchers due to the importance it holds in the advertising world.