The product honestly looks astonishing, its something I would wear or see people in New York wearing on the streets of SoHo. Also, the way I graphically designed my shirt can relate to some of other clothing pieces that are in the high fashion market of today. The design falls into a gothic and fashionable category which is what I was in fact going for. Vintage rock shirts and distressing is really a essential in one 's closet and this clothing piece that ive designed would fit perfectly. Completing my personal project was a great learning experience.
In the minds of our customers, The Neiman Marcus Group is the destination for fashion, luxury and unprecedented service.”(www.neimanmarcuscareers.com) “Omni-channel marketing programs designed to promote customer awareness of our offerings of the latest fashion trends; loyalty programs designed to cultivate long-term relationships with our customers; knowledgeable, professional and well-trained sales associates; customer-friendly websites; and a proprietary credit card program facilitating the extension of credit to our customers.”(www.sec.gov) are all things that Neiman Marcus does to sustain their company. Neiman Marcus is truly the best of the
My responsibilities included research and analysis of case studies relevant to a new pricing implementation proposal we were working on for the national energy provider. My consulting experience complements the Creative Futures unit, as they both emphasise innovation in business processes and risk management. I am eager to study this unit because it will expand my knowledge on the development and incorporation of sustainable practices into current manufacturing and sourcing processes, which will be useful when I begin my career. Pursuing my interests, I secured an internship at a fashion event planning company, Stylo International. While working on the research and planning of the first Malaysia Fashion week, I attended a meeting with representatives from MATRADE, the National Trade Promotion Agency, which provided me with knowledge transferable to the Managing Fashion Projects unit in this course.
Vera Bradley’s mission states is, “To design, manufacture and internationally market a distinctive line of superior quality handbags, travel items, stationery, eyewear and accessories that convey the Vera Bradley image and unique lifestyle. Currently, we release new colors and styles each season.” Very Bradley sells to a large target market. In establishing their target market, they used mostly demographic. They wanted to attract females. However, the
One is that they are highly in alert of the fashion market, trade fairs, magazines etc. all these are well referred within the organization. Also another thing is that while the team is considering on the upcoming season, they are simultaneously do the necessary changes for the current collections as well. Another most special thing is that how they are using their work place. The layout decision of the organization encourages for the people to develop more on their current products and future products.
together with their craftsmanship which make it creative. The main aim is to focus on customers ' needs and their unique to connect through the world of design. They launched the image of ready-to-wear for all people. Fendi engage individual with original concepts and designs with their products and also develop talent to increase professional growth which focus on transforming dream into reality. This target the modern lifestyle of
Promotion: The main way H&M promotes their clothing is by their magazine which is where you can see many of your favourite celebrities like David Beckham, Madonna, Lana Del Ray and many others wearing the companies clothing. Most people know that celebrities shop their and because of this we tend to feel like an upperclass person ourselves when we wear the
ZARA is a special company that can satisfy their demands. More and more people seek to higher quality of life. ZARA is one of the biggest fashion companies that can help people get their high quality of life. This report will focus in conducting PESTEL & Porter 's Five Forces analysis of ZARA. Finally management recommendations will be provided with relevant conclusion.
Balmain has a very strong relationship between fashion and architecture. The name of Pierre balmain stands for elegance and grace. Both of them design and architect has connections in constructing and thinking. What we need to know is how Pierre Balmain transformed his architecture filed to fashion couturier and the house developments throughout the years. In all several respects Pierre Balmian was
Therefore, a masters program like this will integrate all ingredients of the fashion world to prepare me to establish my own brand. I have a portfolio of designs that have accumulated for years, and I felt that now is the time for me to explore that interest as I love creating, and being hands-on. My mind is full of bold designs and I would love to execute those ideas. To me fashion is about telling a story through every collection you produce; its creating a fantasy for a season, the moving onto another dimension with new waves of ideas. Being able to create a story through design is being able to express who I am as a person, because fashion to me isn’t just about clothing its about assimilating a lifestyle.