The researcher provides an overview of the origin and development of fashion, similarities between fashion and art and factors affecting growth of fashion and art. The chapter also examines the existing literature on challenges facing fashion and art and possible solutions. 2.2. Definition 2.2.1. fashion According to Baudot (2006),
Models touching on different aspects of fashion have developed in sociology, communications, psychology, economics, anthropology, geography, history, aesthetics, and business and marketing will be summarized. 2.41 Sociological Models: Sociological approaches, particularly the trickle down theory, are among the oldest and best known models of the fashion process. The collective behavior theory, often thought of as a mass psychology theory, is also popular. 2.41a The Trickle –Down Theory: The trickle-down theory offers the classical and relatively complete perspective of the fashion process. It suggests that only the upper class establishes new forms of human expression such as fashions .Once a new object is adopted by the upper class; it is intimated by each succeeding lower class until it has “trickled down” to the lowest class.
As suggested by Sproles and King (1973), contemporary research on fashion is focused on two key market segments ,the fashion innovators which are the consumers of the new style, fashion and trend, and the fashion opinion leaders or the communicators of fashion . The historical measurement of the fashion theory states that the innovators or the fashion opinion leaders form the main links to be able to obtain prime sales targets and to achieve high volume in the fashion market. King, came out with a “trickle down” theory, which suggested the role of fashion opinion leaders in the fashion industry and studied the fashion change agents and the fashion adoption process. Later Summers (1970), worked on the relationship between the roles of the fashion opinion leaders in the process of fashion adoption. Both the studies found out that both, the opinion leaders of fashion and the leaders of fashion play a vital role in the fashion adoption, and are the key market to attain high sales volume.
While this section will be led by discussion of Greenblatt's work, other New Historicisms need to be acknowledged. The simultaneous historicizing of the Romantic period, led by Gerome McGann, relies more on hermeneutics than the anthropological and Foucauldian methods applied to the Renaissance by Greenblatt. The Romantic period, closer to our own, has arguably provided the tradition formative of current critical orthodoxy. (2005,
Normally, sustainability is about material selections, while for type design, mostly in reducing paper waste and saving inks. Here, against the general presumptions, I intend to suggest Super Normal as a way to improve sustainability from the view of engaging a typeface with timelessness and functionality to lengthen a more effective service life. Covering the period from Gutenberg1, who first introduced the mechanical moveable type printing in Europe during the fifteenth century, to the twentieth-century Postmodernism, the scope of the research is trying to analyze several well-known Latin typefaces that have been frequently employed and lasted for a long time in the age of mechanical reproduction. Instead of hand-written text or every single variation of typefaces that ever existed in history, the thesis and organizing structure serve Modernism as the touchstone around which the past centuries of Latin
The 1960s, folk and the controversy of politics was a major contribution to fashion. Designers like Emilio Pucci and Jackie Onassis Kennedy influenced their creation onto what Several ordinary citizens would wear accessories, headbands, medallions, loose fabrics but others would often wear colorful tight skirts, hot pants claims Brassfield. In the era of 1980, Punks with often use change as an accessory, heavy boots, and other types of clothing that made them noticeable. According to the brief history of fashion trends, their hair appearance was more significant, as well as eye makeup. Once
The apparel industry is highly important in economic terms of trade, investment, employment and revenue all over the world. In order to understand business models in the fashion industry, first of all, it necessary to have a look on different market segments in which fashion companies compete. The most common criteria to differentiate the segments is the price. It is needed to concentrate more on a brand than a company, because one fashion company can have various brands like, for example, Armani does with its Armani exchange, Prive, Collezioni, Emporio Armani, and others. These and other brands occupy different market segments in the fashion pyramid.
The business of making clothing is a popular trend known as fashion. However, people who believe in this definition will omit the important distinction between fashion and apparel. Apparel is functional clothing, one of humanity’s basic necessities; but fashion incorporates its own prejudices of style, individual tastes, and cultural evolution (Wilson, n.d.). This very distinction is what made fashion emerge to be one of the top ranking industries after steel and oil in the United States (Robbins, 1999). Looking back in history during the 19th century, the fashion industry developed under individual designers.
It could additionally contain precise brands whose terms are associated alongside luxury, elevated worth, or elevated quality, nevertheless insufficient, if each, of their goods is presently believed luxury good. Luxury was earlier hand-made by craftsmen to the customer’s specifications, and was so luxurious it was the uphold of merely the super-wealthy. Today, insufficient people have one-off produce made, but countless luxury brand marketing strategies contain constructing agents of customization into their offer. The English word ‘luxury' derives from the Latin word ‘luxus' and is described as ‘the state of outstanding comfort and extravagant living and an inessential but desirable item'. Luxury brands have frequently been associated alongside the core competences of creativity, exclusivity, craftsmanship, precision, elevated quality, change and premium pricing.
Hence the impact is measured on the basis of social acceptance which in turn is determined by several motivational forces that emphasize on people’s values and behavioral traits. Fashion begun in ancient times as culture and clothing wasn’t identifiable in every country, but in recent times it is identical all around the world. Fashion is undergoing radical changes all the time and has unique and special characteristics, just like the article "How fashion has changed throughout the years" by, Natalie Vogiatzoglou says. For example, in the 60’s fashion was represented using pastel colors, geometric shapes, dresses, skirts, and suits. The “hippie” fashion prolonged till the end of 60’s.