Fashion design is an art dedicated to the creation of clothing. In fact, Fashion is changeable because there are many factors of life that affect it positively and negatively. In other words, fashion is subject to change based on the economic situation, technological innovations, cultural differences, influence of environmental precautions and many other factors. Recently, fashion designers’ main concern is how to make fashion design more advanced and how to minimize its environmental damages. In this literature review, the focus is mainly about “How technology and environment are affecting fashion design recently?” That means that the sources will mostly examine how technology is making fashion design a more advanced process.
The controversy has had significant effects on the industry. The study will seek to answer the question “ is fashion art?”. The study will also present what qualifies fashion to be an art or not. 1.4 Aims and objectives of the study To determine whether fashion is a form of art or not? The study shall seek to establish whether fashion is part of art, and the reasons for coming to such a conclusion shall be established from the analysis of the data to be collected during the study.
A plethora of other immediate posits can be drawn up about an individual through mere observation of dress – which component of the world they may be from, what kind of job they may possess or what their economic position might be. Thus, fashion is about identity, about the self and as described by Roche (2000: 193), “the most loquacious of gregarious facts”. Identity, on the other hand, can be defined as a form of social
Both the studies found out that both, the opinion leaders of fashion and the leaders of fashion play a vital role in the fashion adoption, and are the key market to attain high sales volume. Further, Baumgartner(1975) researched on the relation and the interconnectivity of fashion innovator , the fashion leader and the innovative communicator .The results of this study pointed out two dimensions of fashion, the activity and the behavior. Sproles and King(1973) worked intensively on the fashion involvement and the consumer behavior and constructed a fashion involvement index which carved out five dimensions of fashion involvement. The first dimension researched by Sproles and King
COUNCIL FOR INTERNATIONAL FASHION DESIGNERS (CIFD) AMBASSADOR PROPOSITION OUTLINE BACKGROUND The Council of International Fashion Designers (CIFD) is a trade association which offers selective membership to emerging and established fashion, jewelry, accessories and textile designers/brands, fashion retailers, international trade offices, empowerment foundations, fashion councils and related industry professionals. The CIFD The CIFD boast of a group of top experts in the world of fashion and business that have joined forces to ensure that emerging fashion designers have unique access, opportunity, and value for new business and access the United State markets in order to for the emerging designers to grow their business. This is done through the provision of information and resources on relevant, correct and current business practices for the American markets. A member of CIFD has limited access to timely industry updates, training, seminars, and strategy sessions among others. Additionally, members have access to the industry experts with their questions 24/7.
Hamidreza Rezaei Sensory marketing: Impacts on fashion industry AIM: The main aim of the topic will be to measure the impact of the sensory marketing as a new direction in marketing in fashion industry by concentrate on 2 or 3 different businesses and identifying how many stores are using it, explaining the reasons of using it and how and in which extent different selling point are using it in a marketing strategy, and suggest the best and with lowest risk sensory marketing strategy. Contents 1.Introduction Traditional marketing Vs. Modern marketing (Effects on customer’s behavior) Sensory marketing and its tools Sensory branding 1.3.1 Management of brand 1.3.2 Sensory branding Traditional marketing Vs. Modern marketing (effects on customer behavior) The shortest definition of the current era can be like this: fast and unpredictable changes, so stocking on old marketing strategies will be dangerous for any business. Modern companies should renew their strategies and policies if still want survive in huge competitive markets. Now days most of the brands still relies on increasing the number seen or heard (OTS) through the mass media, but for customers these are just nothing more than mass-messages that are sent to them daily to steal their indifferent eyes. So it will lead to the truth that simple and traditional marketing time is ended, now
One needs to understand the importance of the statement made by clothing and are the kinds of communication is involved. Fashion and clothes are a phenomenon Barnard says; “And it will argue that clothing and fashion, as communication, are cultural phenomena in that culture
The researcher provides an overview of the origin and development of fashion, similarities between fashion and art and factors affecting growth of fashion and art. The chapter also examines the existing literature on challenges facing fashion and art and possible solutions. 2.2. Definition 2.2.1. fashion According to Baudot (2006),
A fashion designer is an individual dedicated and responsible for the value driver and value delivery that guide the overall design process. Comparing to other forms of design knowledge, fashion design is developed through physical, conceptual and emotional interactions with products and creates visual language inducing emotional responses as a form of social identity. Art, style and beauty rendezvous with fashion. Fashion´s rendezvous with art, style and beauty is the topic of fashion creation. Fashion creation is converting intangible idea to tangible concept from the art, style and beauty perspective to create value.