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Fashion Trends Case Study

3966 Words16 Pages

1. Introduction “Fashion is not something what exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” Coco Channel, 1883-1971
From a crawling creature of some months to a white hair, teeth broken lady every single individual has their own fashion statement. Fashion is endless and is been around since beginning of human race.”Fashion is the mould of the contemporary, in its ability to join in the dynamics between the individual and society [FIORANI, 2006]{Design research in Fashion:from trends to design directions,Chiara Colombi}.
Fashion …show more content…

Trends has a large broad spectrum which includes various fields such as; clothing, footwear, accessories, makeup, body piercing, tattooing, plastic surgeries, Interior Design or furniture. Apparel sector India is estimated to grow to $220 billion by 2020[Emerging Trends in Fashion Marketing: A Case Study of Apparel Retailing in India] and therefore Apparel trends are more famous than any other. We can see many types of new trends in apparels. Some ex. of trends:- Retro style Bell Bottoms, Bobby print, Chiffon sarees, Anarkali’s suits, Mumtaz saree, velvet garments, skinny pants and so …show more content…

Versatile Indian clothing styles reflects the faces of diversity in India. Apparels are undergoing astounding changes inthis globalized era. Fashion often reflects the society. Important personalities in history have also had an impact on fashion, but no matter how competitive and innovative the Fashion industry is, it actually has to follow what is called the “Fashion Cycle”, which has no specific measurable time period. Some styles sustain for longer period of time. Some die out soon, and some styles come back years after they were declined. So we can say that fashion changes with time and has always been evolving to fit the taste, lifestyle and demands of society. Every new day comes with a new trend. Today every next person has their own different and unique choice of dressing, some loves to dress in more peppy and trendy way so some love the casual sense, the other one way is skater or shaggy while the few goes gothic and baggy clothing. Still population is there who likes Indian costume and dresses. My main focus is on the newer generation. As the taste changes the same way trends comes in all such kinds of

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