In web media, you have an idea of who will see your ads, and it create an impact on your audience. For example, you know Femina Magazine would be great to target women so you can promote your new beauty product in this magazine. But when it comes to online venues, how can you target the right audience when millions are browsing? 8. Vikas Bondar has published his article on “sales and marketing
The world of PR is driven by quantifiable results and the growing prominence of digital landscape and social channels have only made it tough to handle. • Identify trends In PR, one must always understand the trends mainly related to the media. Getting a clear understanding of the media wave and use it for promoting your brand so that it fits in with the present trends. Can you become a fashion publicist? A mix between a journalist and a fashion connoisseur is required if you aspire to become a PR powerhouse in this world of glitz and glamour.
The personal project I am presenting is upon the fashion and clothing industry of the world. My project is based upon extensive research from various online websites about how designers came about to becoming famously known, the process of manufacturing clothing, and the culture behind what is New York City streetwear. This is a topic I understand the most. My whole life is based upon the fashion industry, and to do my personal project on it just seemed right. The goal for my project was to actually make my ideas come to life.
According to Kim & Ko (2010:1481), " social media can have a dramatic impact on a brand 's reputation". In other words, customers are following luxury fashion brands blogs and when they have published some their works or brands missions, it impacts on a brand 's reputation. For example, "Dolce & Gabbana uses social media in order to get direct feedback from its customers. Dolce & Gabbana invites fashion bloggers to the front seats of its fashion shows, and the bloggers instantly upload feedback from the show on Facebook and Twitter." (Kim & Ko, 2010:1481).
The consumers now want every new changing style and that puts pressure on the retailer to always have the latest products. As mentioned before media has an important part in consumer demand because it influences trends and consumers look in magazines for the latest trends and then actively search for these key pieces (Hayes & Jones, 2006). Promotional activities such as advertising, websites and magazines are the most popular enticement appealing to almost seven million people. Fashion from mass media and celebrities have a direct influence on the shopping behaviour (Media and Fashion, 2010). Catwalks have been the drivers of fashion and a lot of fashion companies have based its concept on the interpretation on catwalk trends.
Today, many designers work hand in hand with scientists in different new frontiers. Besides colors and styles, garments are designed with functions that can detect and respond to temperature changes, identify and combat bacteria, screen out ultraviolet, remember the shape, change color and wick away moisture. Consumers can have a wider selection of garments with well-fitted functions. Information Technology (IT) The cyberspace provides a platform for consumers to explore, compare options of and make decision on clothing. They can view fashion shows on webcast to know what will be the trendiest styles in other places of the world.
Outline 2 contemporary fashion marketing trends that will be influential over the next 5 years in the global fashion industry. • Why you consider these fashion marketing trends to be important? • What are the challenges for fashion marketing in the future? • What impact will these have on international business growth? Overview As the world progresses at a swift pace with technology advancements and globalization on the rise, reports have shown that consumer experience, personalization and keeping up with technology is key to stay relevant in the fashion industry.
Fashion as part of the commercial industry, explains the prevalent research themes that are pursued with reference to the aforesaid. Some of the example topics are as follows: an inquest to the rapid change in fashion trends; the analysis of the market of fashion; and even the celebrity trendsetters. The main goals of these studies are seemingly directed towards economic pursuits and materiality. Despite these, there could also be substantial inquiries about fashion that divert from the standard notion. These include the studies about the system of meaning and signification of fashion.
Since that fashion clothes and beauty products would be offered on Zalora in the online business platform, its targeted customers are people who are willing to experience what is new and popular. In other words, customers aging between 18 to 45 years old are main targeted customers of Zalora considering their acceptance towards new things such as online shopping. In addition, the designing of marketing strategy should take the brand image and identification of Zalora into consideration (Surya, 2014). Its targeted customers, main products and operation methods are characteristic of modern and technological features, which should be manifested in the marketing strategy as well. It means that the marketing forms, marketing content and distribution channels should make full use of advanced modern technologies to attract the attention of targeted customers.
Factors Affecting Female Students’ Behavior When Shopping Via Social Media (Instagram), PSU Surat Thamonwan Chatarat and Suwimol Jitdee Prince of Songkla University, Surat Thani Campus Abstract In the past decade, the development of communication and information technology has played a role in changing people 's lifestyles and changing the way businesses operate, especially the internet. As a result, the internet has become a big marketing channel with the immediate and extensive reach of target consumers. Online commerce has become an increasingly important opportunity for business success. Currently, the study on the model of decision-making. Consumer products are very important to understanding consumer buying behavior online.