Bloggers In The Fashion Industry

1.1 Background information

In this report a research will be conducted on the role of bloggers in the Fashion Industry. Nowadays bloggers have a big influence on brand exposure on the internet which is mainly through social media. In an industry that is constantly changing where designers and brands are already viewed as successful have built their empire into legacies. This ensures for an obstacle for many young designers who are wishing to make their mark within the industry as well. Despite the fact that they are well educated it is hard for them to compete with these well know designers in the fashion industry who worked for year to gain their current fame.

As well known designers are following the trend by taking their branding effort

Does the platform matches with the demand of the blogger and vice versa?

4. How does the brand image look like? (think of customer relationship, an example if you are a brand that only sells through ecommerce, do they deliver on time as they communicated towards their audience? If not, this could damage a bloggers image because the product will be associated with the bloggers since they have promoted it (Mirsalehi, 2017).

In the first stages such collaboration will be one time only but if both parties are satisfied with the result a further collaboration is there to be considered.

In the article of Harpers Bazaar five ways were described with regard to how bloggers can create brand exposure and at the same time they earn money:

1: Affiliate links: Rewardstyle and Shopstyle use affiliate links on blogs because this links directly to products that a blogger is wearing or what they are buying in their photos and posts. In return, these bloggers get paid based on either pay per click or a small percentage of their total sales made from the post that the blogger posted (Hewitt,

4. Conclusion

Given the data that was collected during this research, it can be concluded that fashion blogs have been emerged as a tactic in the overall marketing and PR strategy of fashion designers and mainly the new and upcoming fashion designers.

It is the fastest and more affordable way for new designers to get their items to be seen and still manage to reach a wide rang of an audience and target group. It seems like an easy alternative but brands/designers have to keep in mind, that they have to approach the right blogger with the same target groups, who is a feeling for the products and what matches both sides of the platform.

Even though this tactic may be embraced in multiple form, this research has shown how bloggers have emerged as influencers who have the ability to increase brand awareness and exposure for designers and brand in the fashion