Fast Fashion Fast fashion has completely changed how consumers make purchases. Before the 1800s most people relied on raising sheep to get wool to spin yarn, weave cloth. The cycle of fashion finally picked up speed during the Industrial revolution, which introduced new textile machines, factories, and ready-made clothing or clothing that is made in bulk in arrange of sizes rather than being made to order. 1846 sewing machine was patented fast fall in the price of clothing and an enormous increase in the scale of clothing production. Dressmaking businesses were producing clothing for middle-class women, while women of lower incomes. Continued to make their own clothing. The fabric necessary by world war II led to an increase in standardized …show more content…
Quality over quantity. Vintage garments consist of high quality materials such as fabric, beads,.. In vintage clothing the design consists of one not more. So it was too hard to find the same garment in somebody else. We can say that vintage clothing was special because of this. Every vintage garment comes with a story. Vintage garments are nostalgic. It is history, art and the stories of those who have come before us. Owning a vintage clothing is a way of keeping those people, those histories and that artistry alive. How “used clothing” became vintage fashion Gallo wears head-to-toe clothing from the 1930s and 1940s on a daily basis. In the times of World War II Americans had entered on age of consumerism focused on all things shiny and new. Old clothes were referred to as “used”, “worn” and “secondhand” these old clothes were for people that could not afford the freshly made stuff. After this came the mods and hippies whom combined them into novel outfits and tuned all of this into “vintage fashion”. This revolution began in 1965. Harriet Love opened a vintage chic, a boutique that sold “antique” garments. “Clever women have discovered that antique clothes have a magnificent cut and hand-done details not often found in clothes these days”. - New York Times In the early '80s Gallo was experimenting with vintage fashion as a proud member of the punk and new wave movement. “secondhand” /
With World War I coming to an end in late 1918, the country was focused on having a good time. Because of this, fashion went from tight and constricting clothing to unfitted clothing. Dresses became looser, with hemlines rising to knee length (Pendergast et al. 715). Dancing was also a large influence on fashion. Tassels, fringes, floaty layers and feathers became part of the dresses, to draw attention to the movements of the dances, and the shiny fabrics emphasised the dancers (Thorton).
During World War II, manufacturers put more effort into supplying the wartime needs of Europe, creating shortages of raw materials at home. Automobile manufacturers gradually converted their factories to build military vehicles and clothing manufacturers made uniforms for the military (Vergun). Due to these shortages, clothes became tighter and more versatile to use less fabric. Rural dwellers including millions of women, ethnic minorities, and teenagers moved to the cities to work in factories. After the war, clothes became more luxurious as fabrics used were now heavy and expensive.
Women were able to wear pants to work, oftenly traditionally men’s work, and other daily activities. Despite the great change in the 1940s, the 1950s brought a decline in progress for women’s independence and opportunities. Their clothing
Many things became immediate priorities during these shortages, such as food and financial support. As one can imagine, fashion wasn’t at the top of everyone’s list of priorities. With cloth, silk, and cotton being rationed, the fashion side of the United States was put on the back burner. An article written about the war’s impact on fashion states that: “The greatest impact on American fashion in the early 1940s came from the U.S. government, which enacted rationing measures that blocked innovation during the war. In March 1942, the United States Government War Production Board issued regulations for all aspects of clothing, including the use of natural fibers.
Fundamentals of Fashion And Their Reflection In “The Next Black” Aaliya Gujral Unquestionably clothes are a prominent part of our lives. They help us express who we are and often represent our sex, occupation, age and social standing. Clothing has been used by humans for thousands of years, and comes in a variety of forms. It has evolved throughout the course of history to include more fabrics, patterns, styles and designs.
Tailored clothes were also designed with much more aesthetic detail such as pictures being “embroidered by hand” (Source 2. 5) which meant clothes took hours upon hours to finish. These fancy clothes were a symbol of wealth because only the rich could afford to have these clothes custom made for them. Lower or middle class people often had their own family members making clothes for them because they could not afford to have a tailor. Most clothes made by lower to middle class people were only made of “one or two pieces of cloth” (Source 2. 4) in order to conserve cloth for other clothing. As time when on tailoring changed from making fancy designs to making clothes that fit the body well and looked good.
The fabrics were imported from India and manufactured in the north of England which contributed to the expanding British textile trade. (White, M) However, the new fabrics were quickly available for the lower ranks of society and allowed ordinary men and women to copy their superiors. This led to what Lemire describes as democratization of fashion in Fashion’s Favourite. The influence of the new consumerist culture was therefore reflected in the new desire for fashion to appeal aesthetically as opposed to the mere usefulness of clothing.
The fashion of the 1920 s is a reflection of peoples extravagant lifestyles and elevated thinking. It was an exciting time to be a woman because more freedoms and opportunities were available, not to mention woman gaining the right to vote . There were new patterns of clothing, bras,and smaller corsets not to mention that most of the clothing was made by the woman themselves. Through the years woman have stayed at home and not had much involvement in the society.
When people look at the 1980’s, the question often times asked is, “what was even going on”. Known for its characteristically bright neons, crazy hair dos, and high school coming of age films, this decade definitely made a mark on history. Oftentimes stereotyped with these aspects, the reality of the decade was revolt against the social, financial, and political turmoil of the 1960’s and 70’s. Predating this decade, the United States of America had seen many conflicts in all aspects of life and culture. Beginning in the 1960’s, a new age of counterculture was on the rise.
1970’s Fashion Earth day was first celebrated in United States in 1970. Hippies were primarily the ones who got Earth day passed by the government. Disco was very popular as well; People would go to nightclubs and strobe lights and mirror balls would be everywhere, the latest 70’s hits would also be playing. The Vietnam War, The Battle of Civil Rights and music affected a lot of the fashion in 70’s.
The evolution of fashion industry should be in trend with the technology developments. Technology is the driver of transformation supported by government incentives. The options could be as below • Fabrics used should be new high-tech. Some examples could be nano-tech fabrics and programmable clothing, use of biodegradable non toxic spray-on clothing • Clothes for each could be designed using 3D body scanners which will allow people to “try on” clothes in virtual mirrors and interactive screens • Switching to a “low-carbon” economy based on renewable
Throughout the history of fashion it is known that every decade creates a symbolic fashion statement within that time period. In the middle of the twentieth century, from 1939 to 1945 a devastating outbreak of the World War ll took place. This period of time saw many aspect of change including effect of war on the design aspect throughout society. Fashion design was a large impact in World War ll, with a great influence on how people dressed and how it reflected their identity. The war created an end to extravagant clothing, and replaced by clothing that was more practical and durable to withstand the stresses of life during this period of time.
Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.
As quoted in Coco Chanel: a woman of her own (Axel Madsen, p124), ‘’ fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. ’’ (Refer to appendix 1) Fashion is everywhere nowadays and is having more and more impact in our daily life. Fashion existed in different forms.
It is more modern from the old fashion to the new look fashion. As we know,nowadays there are a lot of coloured cloth that were sold in the shop. The design is more to the blocking and striking colours compare to the past that just have sold the plain and bored colours. So,from this we can see that the technology can made our clothes more variation and also will made the people who is wearing the cloth more beautiful and elegant. With the technology also, we can make the variation type of cloth.